4 Black Friday Templates - WhatsApp Marketing

It's that time again: Black Friday 2023 is upon us. Millions of email newsletters with this year's offers are sent to customers by companies. However, a large portion of the emails sent out will not be read by customers at all. That's why we say: It's time to communicate with customers where they are anyway - namely on messengers like WhatsApp, which is actively used by more than 60 million Germans.

In this article, we present you with four exciting WhatsApp newsletter templates for different industries that not only offer deals, but also add value and excitement. Dive into the world of Black Friday shopping, get inspired by creative messages and enticing offers and learn how your business can also use WhatsApp to reach your customers in an innovative way and increase sales.

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Why WhatsApp newsletter and not email marketing?

To begin with, a basic question must first be clarified: Why should companies send WhatsApp newsletters at all and not do email marketing on Black Friday as usual? With over 2 billion users, WhatsApp is the most popular messenger service in the world. The user atmosphere of WhatsApp is very informal, unlike email, as most users communicate with friends and family via WhatsApp. When companies are reachable via WhatsApp and send newsletters to customers, this creates a closeness to the customer that is simply not possible with email newsletters. Emails are too distant and impersonal and therefore not the right way to go as a marketing channel that is intended to influence consumers' primarily emotional buying behavior.

Another advantage is that WhatsApp newsletters are guaranteed to reach recipients and are not sorted into the spam folder by the mail provider like many email newsletters. Your newsletter will get the attention it deserves in between personal messages from friends and family members.

Traditional marketing channels like email are increasingly saturated. Many consumers receive dozens of email newsletters each week and delete most of them unread. In the jargon, this phenomenon is called channel fatigue. Especially on special events like Black Friday, consumers receive quite a few marketing newsletters, all of which are deleted without being read. As a marketer, there are only two options in such a case: Either emails can be further optimized in the hope that open rates will increase by 1 or 2%. Or they can switch to a channel such as WhatsApp, for example, where there is still little competition. That the latter option is likely to be associated with greater success is suggested by statistics on newsletter open rates. While e-mail newsletters are only opened in 22% of cases for the reasons mentioned, the figure for WhatsApp is a full 98% (source: Gartner).
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The excellent open rate, combined with customer proximity on WhatsApp and the resulting significantly higher conversion rate, leads to significantly increased sales revenues. Various experience reports show that switching from email to WhatsApp newsletters can contribute significantly to a company's success. How exactly your company can also set up and use WhatsApp newsletters, we have described in our article"How to WhatsApp Newsletter". By the way: Mateo provides you with reliable evaluations and statistics on the behavior of newsletter recipients, which can be used to evaluate the success of your WhatsApp campaign.

Attention: WhatsApp Newsletter are only available via the WhatsApp API interface DSGVO compliant. When sending promotional messages via WhatsApp Business or even the private version of WhatsApp, there is a risk of WhatsApp account blocking, costly warnings and legal disputes.

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4 Black Friday Newsletter Marketing Templates

On Black Friday, more than on almost any other day of the year, companies send out offers to their customers. Many of them still by email. It is well known that the opening rate of email newsletters is very low.

A WhatsApp newsletter gives them the opportunity to stand out from their competition on Black Friday (and all other days of the year). Your messages will be read by almost every customer with an average 98% open rate. With a WhatsApp newsletter, you turn your customers into fans and offer a unique customer experience. Through intelligent customer segments in the Mateo solution, you can also target the right customers at the right time with the right offers after Black Friday and thus generate maximum added value for your company.

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1. template: Black Friday newsletter for electronics stores

🚀 Black Friday Lightning Deals! 🚀

Hello tech fans! 📱💻
Our Black Friday is finally here! 🖤 Discover the best deals on electronics and gadgets.
⭐ Smartphone lover? Get the latest model with 20% discount!

⭐ Gamer? Get a high-end gaming mouse for half the price!

🎁 But that's not all: every purchase today comes with a FREE gift! 🎁

Hurry up, the offers end at midnight! ⏳

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2nd template: Black Friday newsletter for fashion industry:

Hey Martina sample customer! 👠🕶️

Tomorrow is Black Friday and we have irresistible offers for you!

👚 Ladies, get your favorite dresses with up to 50% discount!

👔 Gentlemen, the best suits are tomorrow up to 40% off!

🎉 And as a little extra: Free style consultation for the first 50 customers! 🎉

Browse with us now and show your style! 🛍️

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3rd template: Black Friday newsletter for gyms:

💪 Black Friday Fitness Fever! 💪

Hello Max sample customer! 🏋️♀️🧘♂️

Black Friday is not only in the technology industry! You can also celebrate Black Friday with us:

🏋️‍♀️ Renew your contract for 2 years and get 25% off your membership!

🧘‍♂️ Free yoga classes for the first 50 contract renewals!

💥 Plus: Every membership comes with a free personal training session!

Get fit for the new year! 💪🎉

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4. template: Black Friday newsletter for e-commerce technique:

🔌 Black Friday Tech Highlights! 📦

Hello Max Sample Customer! 📱💻

It's finally Black Friday and we're really going for it! 🚀

🌟 Discover the best tech deals of the year! Up to 40% off on selected products!

🔋 Don't miss our special offers on powerbanks and accessories - half price!

💡 And that's not all! Get FREE express shipping for orders over 50€!

🎉 But the best is yet to come: We are giving away a brand new iPhone 14 Pro Max among all who order today! 📱🎁

What are you waiting for? Grab your tech bargains now! 💻🛒

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By the way: In our other posts you will find more tips for your WhatsApp marketing campaign and general info about WhatsApp newsletter marketing and the WhatsApp API interface.

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Other events on which you can advertise via WhatsApp

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Black Friday is not the only event where you can build a personal customer relationship via WhatsApp. Almost all other festivities, holidays and company-related dates can be incorporated into newsletter marketing via WhatsApp to boost customer loyalty and sales growth. Here are some examples:

Christmas
New Year
Valentine's Day
Easter
Start of school vacations (e.g. summer vacations)
Semester break
Midsummer
Season change
Halloween
St. Nicholas Day
Advent Sundays
Company anniversary

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Why should your company use the WhatsApp API with Mateo and not WhatsApp Business?

Mateo offers a comprehensive service in WhatsApp marketing. The service portfolio ranges from setting up the WhatsApp API to individual tips for collecting opt-ins, maintaining customer data and creating newsletters to in-depth analyses. A fully comprehensive service that is customized to your company.

Simply make a free consultation appointment to find out all the details. With Mateo and the WhatsApp newsletter your company starts into the new marketing age. With Mateo, you benefit from a number of additional functions. Our customers particularly appreciate the following advantages:
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No WhatsApp marketing without the WhatsApp API

Sending promotional WhatsApp messages with the traditional WhatsApp Business version is not legal. So if you want to send WhatsApp newsletters to your customers on Black Friday, you can do it with Mateo's WhatsApp API solution in compliance with DSGVO. The top-notch open rate of over 90% for WhatsApp messages means that marketing can be done much better than via email or other channels. With Mateo, you can also send your marketing newsletters automatically via SMS.

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, Google Business Chat, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. For your customers, a web widget with the message channels you support is available for particularly easy contact.

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The central inbox of the Mateo Messenger solution. — In the central inbox you can edit all messages collectively

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be used elsewhere.
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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.
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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If the law changes, the software will be revised accordingly. For absolutely secure customer communication, all messages are encrypted end-to-end. You can read all the info about the DSGVO when using WhatsApp in our article"WhatsApp Business and DSGVO". This will help you avoid the warnings, severe penalties and expensive legal costs that often occur in the event of non-compliance with the DSGVO (= use of the standard WhatsApp Business app).
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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with great satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Integrations

Mateo connects to more than 6,000 applications via Zapier, without any programming knowledge. Thus, for example, you can send fully automated WhatsApp messages via Mateo in case of actions in your CRM system or your e-commerce store. Thanks to our integrations , you can significantly reduce your work time and offer your customers a professional buying experience.
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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

4 Templates for Black Friday Marketing in 2023 - WhatsApp Newsletter