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Managing Director & Co-Founder
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More and more companies are using WhatsApp newsletters as an effective method for marketing to existing customers. With WhatsApp as a newsletter platform, information relevant to all customers can be shared as well as marketing messages tailored to the respective customer segments can be sent. The advantage of this: Due to the personal user atmosphere on WhatsApp, all key figures such as opening rate and interaction rate are many times better than with conventional marketing emails.
With WhatsApp newsletters you can strengthen customer loyalty, increase your sales and significantly increase the customer lifetime value. To help you start your WhatsApp marketing campaign with little effort, we have prepared some WhatsApp newsletter templates that you can use directly after a short customization. Make sure to personalize your newsletters and always add value to your customers. More tips on how to use WhatsApp newsletter templates are also included in this article.
In this article you will find a small selection of our WhatsApp newsletter templates. For all templates, feel free to take a look at ourWhatsApp Newsletter Templatespage.
On our "WhatsApp Templates" page you will find dozens of other templates for your WhatsApp newsletter. Just copy them out, customize them and send them!
Completed Repair Template
Prospectus Template
Service Reminder Template
Evaluation Request Template
Missed Appointment Template
Dispatch Confirmation with Rating Request Template
This was only a small selection. On our page "WhatsApp Templates" you will find dozens of other templates for your WhatsApp newsletter. Just copy them out, individualize them and send them!
Since WhatsApp newsletters should be tailored to the target audience, we recommend that you modify them a bit before using them and thus adapt them to your company and your customers. You can use the following tips as a guide:
1. selection of a suitable template
Choose a template that fits your needs and goals. Consider the design, colors, fonts, and overall style to make sure they fit your brand and theme.
2. customization of the template to your brand and target audience.
Customize the template to reflect your brand identity. Use your logo, corporate colors, and other visual elements to increase recognition. Make sure the template is also tailored to the needs and interests of your target audience.
3. integration of appealing visual elements
Incorporate visual elements such as images, graphics, or icons to make the newsletter more appealing. Make sure that the visual elements are relevant, high-quality, and support the content of the newsletter.
4. personalization of the newsletter
Use personalization to tailor the newsletter to the recipients. Use the recipient's name in the greeting and customize the content according to interests or past activities. We recommend dividing your customer base into different segments in advance and, if necessary, selecting and customizing a separate WhatsApp newsletter template for each customer segment.
5. structuring of the newsletter into sections
Divide the newsletter into well-structured sections to improve readability. Use headings, paragraphs, and bulleted lists to make the text easy to grasp and highlight important information.
6. use of call-to-actions and links
Incorporate call-to-action buttons in the newsletter to motivate recipients to take action. Include links to relevant pages or offers to give recipients a direct way to interact.
By following these tips on how to use WhatsApp newsletter templates, you can design engaging and effective newsletters to ensure that your marketing contributes to long-term business success.
Which WhatsApp newsletter templates work well, which ones don't? This is a question you will surely ask yourself sooner or later. Measuring and analyzing the success of your WhatsApp marketing campaigns on a regular basis is crucial to evaluate and optimize the success of your campaigns and the selection of your WhatsApp newsletter templates. We recommend collecting and analyzing the following data for this purpose:
1. opening and click rates
Track the open and click rates of your WhatsApp newsletters. The open rate indicates how many recipients opened the newsletter, while the click rate indicates how many recipients clicked on links or call-to-action buttons. These metrics provide information about the interest of the recipients and the effectiveness of the WhatsApp newsletter templates you selected.
2. conversion tracking
Implement conversion tracking to track the actions and conversions that result from your newsletters. This can include purchasing a product, filling out a form, or subscribing to a service. By tracking conversions, you can measure the direct impact of your newsletter campaigns on business success.
3. cancellations and complaints
Monitor the number of unsubscribes and complaints from recipients. A high number of unsubscribes may indicate dissatisfaction or disinterest, while complaints may indicate that recipients perceive your newsletters as spam. Analyze the reasons for unsubscribes and complaints and make adjustments to your chosen WhatsApp newsletter templates if necessary.
4. A/B tests and comparative analyses
Run regular A/B tests to compare different newsletter templates and get the best results. Also compare the performance of your newsletters over different time periods to identify trends and changes. Use the insights gained to continuously optimize the selection of appropriate WhatsApp newsletter templates.
5. feedback and surveys
Solicit feedback from your recipients on a regular basis to better understand their opinions and desires. Include surveys or feedback links in your newsletters to target feedback on specific
Mateo offers a comprehensive service in WhatsApp marketing. The service portfolio ranges from setting up the WhatsApp API to individual tips for collecting opt-ins, maintaining customer data and creating newsletters to in-depth analyses. A fully comprehensive service that is customized to your company.
Mateo's software also offers customizable message templates that can be used to create WhatsApp newsletters in just a few clicks. With Mateo's centralized inbox, where customer requests from different communication channels can be centrally bundled and efficiently processed, it's easy to optimize customer communication with Mateo. Furthermore, the integration of numerous other tools into our software solution reduces your customer service workload. With Mateo, customer communication and marketing is always 100% GDPR compliant.
Simply make a free consultation appointment to find out all the details. With Mateo and the WhatsApp newsletter your company starts into the new marketing age. With Mateo, you benefit from a number of additional functions. Our customers particularly appreciate the following advantages:
In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.
Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.
With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.
Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If the law changes, the software will be revised accordingly. For absolutely secure customer communication, all messages are encrypted end-to-end. You can read all the info about the GDPR when using WhatsApp in our article"WhatsApp Business and GDPR". This will help you avoid the warnings, severe penalties and expensive legal costs that often occur in the event of non-compliance with the GDPR (= use of the standard WhatsApp Business app).
The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.
With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.
With Mateo, you provide your customers with an outstanding customer experience and gain loyal fans.