IT industry with WhatsApp: Efficient customer communication

The use of WhatsApp and WhatsApp newsletters can improve customer communication in the service sector, especially for IT services. This not only leads to less work in handling customer inquiries, higher customer satisfaction and customer loyalty, but also to increased sales through WhatsApp newsletter marketing. In this article you will learn how exactly this can work.

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Advantages of WhatsApp for IT service providers

WhatsApp is an important tool for companies in the IT industry to improve communication with customers and increase customer satisfaction. In the IT industry, the focus is on customer loyalty in order to secure the company's sales in the long term. With WhatsApp, you offer your customers a simple, fast and at the same time personal contact option. On WhatsApp, the needs and questions of the customers are in the foreground - the personal user atmosphere increases customer loyalty and thus the customer lifetime value.

With WhatsApp, your customers can make appointments quickly and easily. IT service providers can update their availabilities in real time and reply to customers directly via WhatsApp to confirm or change appointments. All other customer concerns such as questions about opening hours, locations, prices or services can also be answered quickly and easily via WhatsApp and customers can be satisfied. The use of WhatsApp in the service sector can thus not only optimize customer communication, but also improve customer satisfaction and thus the overall customer experience.

In combination with a professional messaging tool like Mateo, WhatsApp messages can not only be typed manually, but also answered automatically or preformulated using message templates to save valuable work time. Thanks to the connection via the WhatsApp API, quite a few helpful tools are available in Mateo when using WhatsApp and the use is 100% GDPR compliant, unlike WhatsApp Business. In addition, internal communication is integrated into the Mateo user interface to quickly assign requests to the right employee.

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How WhatsApp newsletters can improve IT service provider communications

WhatsApp newsletters offer companies from the IT industry an excellent opportunity to reach customers directly and easily and to draw their attention to targeted offers and promotions. In addition, you can offer your customers a unique customer experience through precise and helpful additional information. Personalized content, such as special offers for regular customers or news about the business, can build a close bond with customers. In this way, IT service providers can not only increase customer satisfaction, but also build excellent customer relationships and thus increase their revenue in the long term. The revenue increases are not exclusively based on the indirect consequences of better customer retention and thus increased customer lifetime value - you can also increase your revenues directly through upselling and cross-selling measures. There are many possible applications, as you can see from the following examples. It is always true that you should offer your customers added value so that the messages are not perceived as "spam".

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Examples of use of WhatsApp newsletters for IT service providers

Service reminders: IT service providers can remind their customers of service or checkup appointments via WhatsApp to ensure that customers have the functionality of their IT equipment and IT security checked regularly. This provides important value to your customers, increases customer loyalty, and enables new revenue if customers need new equipment or additional services. With Mateo, you can attach an appointment booking button directly to your message.

IT tips and recommendations: IT service providers can use WhatsApp to educate customers about security-relevant aspects related to their IT systems. They can inform customers about news, innovations and risks in the industry, such as new security systems or currently rampant malware.

Offers and promotions: IT service providers can use WhatsApp to inform customers about offers and promotions. Especially when you have free capacities or high stock levels, you can offer discounts on services and IT equipment, for example. Through personalized offers, customers can be addressed individually, which can lead to a higher conversion rate.

Upselling and cross-selling measuresA customer has just booked the installation and setup of server infrastructure with you? Why not advertise a service package in the area of IT security via WhatsApp newsletter? With a little creativity, you can identify and exploit countless upselling and cross-selling potentials.

Appointment reminders: IT service providers can use WhatsApp to remind customers of upcoming appointments. A timely reminder allows customers to keep their appointment and increases the chance of follow-up appointments.

Feedback and reviews: IT service providers can use WhatsApp to get feedback from customers and collect reviews. This helps them improve their services and satisfy customers.

This example WhatsApp newsletter from an IT service provider shows how diverse the information you can send can be. Make sure you always offer your customers added value.

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Overall, the use of WhatsApp and WhatsApp newsletters offers numerous advantages for companies in the IT industry. It improves customer communication, reduces working time, increases sales and leads to higher customer satisfaction and loyalty. With the use of a professional messaging tool like Mateo, companies can formulate WhatsApp messages both automatically and manually, perform WhatsApp newsletter marketing and optimize internal communication.

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Implement customer communication and existing customer marketing via WhatsApp with Mateo

To maximize efficiency in customer communication and at the same time the customer experience, Mateo's software solution is ideal for companies in the IT industry. Communication channels bundled in a central inbox ensure highly efficient and professional processing of customer inquiries. Thanks to individual message templates, requests can be answered in just a few seconds. You can also automatically request Google reviews from your most satisfied customers. Furthermore, Mateo's WhatsApp newsletter marketing can be used for excellent existing customer marketing. Use this particularly personal messaging channel for upselling and cross-selling strategies. With the help of the WhatsApp newsletter, our customers from the IT industry not only increase the average shopping cart size, customer lifetime value, customer loyalty and sales, but also reduce the workload in customer communication at the same time.

Our customers from the IT services industry also noticed that the monthly number of new positive Google reviews increased significantly thanks to Mateo. Increased customer satisfaction and better visibility on Google in turn lead to increased sales. Revolutionize your customer communication too!

With Mateo's WhatsApp API connection, there is no limit to the number of users and devices per account from a technical perspective. We make sure that every one of your employees gets an access to WhatsApp, if that's what you want. With Mateo, it is also possible to connect multiple phone numbers to the WhatsApp API. Even your existing landline number! This ensures fast and efficient processing of incoming requests. Different locations and mailboxes can also be managed.
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At Mateo, we are your messaging experts when it comes to customer communication. Dozens of opticians and acousticians are already using Mateo and showing their enthusiasm. Our customers particularly appreciate the following advantages of Mateo:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

WhatsApp in the IT industry: Reduces workload and increases revenue