WhatsApp in wholesale: Efficient customer communication

Progressive digitization has also reached the wholesale industry in recent years. The way of communication has changed fundamentally and now offers companies many new ways to get in touch with customers and partners. One of these ways is the use of WhatsApp as a means of communication. WhatsApp is now the most popular messaging app in the world and offers many advantages that can be used in the wholesale industry in particular.

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As you surely know, the customer relationship in wholesale is characterized by trust and a partnership between wholesalers and customers - and thus the ideal starting point for the use of such a personal communication channel as WhatsApp!

In this article, you will learn how the benefits of customer communication via WhatsApp and WhatsApp newsletter marketing in wholesale can lead to increased sales revenue, higher customer satisfaction and higher customer lifetime value.

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Advantages of customer communication via WhatsApp in the wholesale industry

In the wholesale industry, WhatsApp offers numerous advantages for communication between companies and customers:

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Direct personal customer contact

WhatsApp enables a direct exchange between business partners that is more personal than, for example, e-mails or phone calls. This can build a stronger relationship and strengthen trust between the partners. Customers feel valued and taken seriously as a result, which has a positive effect on customer loyalty. More personal communication can also help to solve problems more quickly and avoid misunderstandings.

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Easy transmission of documents, images and videos

Another advantage of WhatsApp is the simple transmission of documents, such as order confirmations or invoices. These can be sent directly to customers without much effort. Pictures or videos of products can also be sent quickly and easily, which is particularly advantageous when presenting new products.

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Quick appointment

Making appointments with customers or suppliers is often time-consuming and complicated. With WhatsApp, appointments can be made quickly and easily. With the WhatsApp API, even automated appointment booking is possible.

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Time saving

Quick and easy communication via WhatsApp can speed up work processes and save time. If you use WhatsApp through Mateo's software, you can create customized message templates, further increasing efficiency. In Mateo, you can also set up automatic replies.

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Flexibility

WhatsApp is a mobile application that is available anytime and anywhere. This enables uncomplicated communication, regardless of the location of the business partners. Even if they are not in the office, they can communicate with each other quickly and easily. This can speed up work processes and avoid delays. By the way, with Mateo you can connect an unlimited number of devices, accounts and phone numbers, depending on the package you choose. Even your existing landline number!

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Increase customer loyalty and customer lifetime value

Direct and personal contact via WhatsApp will bind customers more closely to your company. A quick and personal response to inquiries or problems leads to higher customer satisfaction and loyalty. In comparison, the user atmosphere of emails is far too distant to build high-quality and long-term customer relationships.

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WhatsApp Newsletter Marketing

With WhatsApp newsletters, your customers will always stay informed and your sales will skyrocket! Learn more in the following section or in our article about WhatsApp Newsletter Marketing.

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Wholesale WhatsApp Newsletter Marketing

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The advantages of the WhatsApp newsletter for wholesalers

In addition to direct customer communication, WhatsApp can also be used for newsletter marketing. WhatsApp newsletters enable a direct and personal customer approach in marketing that is not possible with emails. Customers receive the information directly on their smartphone and can thus access it anytime and anywhere. In addition, the opening rate of WhatsApp messages is significantly higher than that of e-mails. According to a study by Gartner, the open rate of WhatsApp messages is 98%, while the open rate of emails is only 20%. Moreover, WhatsApp messages are opened and read by users within 90 seconds on average. In comparison, an email is only opened after 6 to 24 hours on average, if it is not directly deleted or ignored. In addition, there is no spam folder on WhatsApp and companies can therefore be sure that their messages really reach the customer.

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WhatsApp newsletters therefore offer companies in the wholesale sector an excellent opportunity to inform their customers about new products, offers and promotions. Another advantage of WhatsApp newsletters is the ability to send personalized messages. Companies can target their customers and send personalized offers or information tailored to their interests. This increases the likelihood that customers will respond to the messages and ultimately make a purchase decision. This has a direct positive impact on your revenue and increases customer lifetime value. In addition, the added value you offer your customers can increase customer satisfaction and ensure particularly long-term customer relationships.

With a little creativity, there are many ways to use WhatsApp newsletters to increase customer loyalty and sales at the same time. At the same time, customers should always be offered added value.

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Examples of WhatsApp newsletter marketing in the wholesale industry

By using WhatsApp newsletter marketing, companies in the wholesale industry can reach their customers in a simple and straightforward way. The newsletter can contain, for example, current product information, discount promotions or news from the industry.

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Discount promotions: The wholesaler can offer its customers exclusive discount promotions via WhatsApp newsletter. This way, customers can save money while shopping and are informed about new products at the same time.

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Product news: WhatsApp newsletters can also be used to inform customers about new products. The wholesaler can include pictures and descriptions of the new products in the newsletter and thus arouse the customers' interest.

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Events: Wholesalers can also inform their customers about upcoming events such as trade fairs, training courses or workshops via WhatsApp newsletter. This way, customers can register early and participate in the event.

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Order confirmations: WhatsApp newsletters can also be used to inform customers about the status of their order. This gives customers a quick and convenient way to track the delivery status of their order.

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Remaining stock: WhatsApp newsletters can also be used to inform customers about remaining stock or special offers. The wholesaler can thus reduce inventories and customers benefit from lower prices.

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Upselling and cross-selling: WhatsApp newsletters can also be used to inform customers about complementary or higher-quality products. For example, the wholesaler can use WhatsApp newsletters to recommend additional products that match the first product or are of a higher quality to customers who have purchased a particular product. Through upselling and cross-selling , you as a wholesaler can increase sales and your customers can benefit from an improved product range.

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Customer feedback: Wholesalers can also ask their customers for feedback via WhatsApp newsletters. Customers can express their opinion on products, offers or customer service and thus provide valuable information for improving the offer.

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By the way: In our article "Tips for your WhatsApp newsletter campaign" we have summarized tips for the implementation of WhatsApp newsletter marketing. Here you can learn how to reduce the unsubscribe rate, comply with WhatsApp guidelines and increase the average shopping cart value.

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Implement customer communication and existing customer marketing via WhatsApp with Mateo

Mateo's in-house software enables wholesalers to use WhatsApp in a GDPR-compliant, transparent and efficient manner. Complementing WhatsApp, the platform also bundles all other relevant channels such as Facebook Messenger, Instagram Chat, SMS and emails in a central inbox, facilitating coordination and communication between customers, employees and locations. Assessments can also be managed from one place.

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With Mateo's WhatsApp API connection, there are no limits to the number of users and devices per account from a technical perspective. We make sure that each of your employees gets an access to WhatsApp, if that's what you want. With Mateo, it is also possible to connect multiple phone numbers to the WhatsApp API. Even your existing landline number! This ensures fast and efficient processing of incoming requests. Different locations and mailboxes can also be managed.

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At Mateo, we are your messaging experts when it comes to customer communication. Dozens of wholesalers already use Mateo and are enthusiastic about it. Our customers particularly appreciate the following advantages of Mateo:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

WhatsApp in wholesale: Efficient and high-quality customer communication