Increased sales in the hospitality industry through WhatsApp

The use of WhatsApp and WhatsApp newsletters can improve communication in the hospitality industry, especially in hotels and restaurants. This not only leads to less work in customer communication and higher customer satisfaction when dealing with customer inquiries, but also to more sales through WhatsApp newsletter marketing. In this article you will learn how exactly this can work.

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Advantages of WhatsApp for the hospitality industry

By using WhatsApp, guests can easily and quickly contact the restaurant or hotel to make table reservations or room bookings, for example. This can help make the booking process easier and more convenient, thus removing potential barriers for guests. WhatsApp can also help improve communication between the hospitality industry and guests. For example, guests can express their questions or requests regarding food and drinks via WhatsApp and receive a quick response. The use of WhatsApp in the hospitality industry can thus not only optimize communication between guests and hosts, but also improve customer satisfaction and thus the overall customer experience.

In combination with a professional messaging tool like Mateo, WhatsApp messages can not only be typed manually, but also answered automatically or preformulated using message templates to save valuable work time. Thanks to the connection via the WhatsApp API, quite a few helpful tools are available in Mateo when using WhatsApp and the use is 100% GDPR compliant, unlike WhatsApp Business. In addition, internal communication is integrated into the Mateo user interface to quickly assign requests to the right employee.

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Examples of use of WhatsApp in customer communication (without WhatsApp newsletter)

Here are some examples of how WhatsApp can improve communication in the hospitality industry:

Answering guests' questions: Hotels and restaurants can use WhatsApp to answer guests' questions, such as opening hours, parking or room reservations. Employees can quickly and easily respond to inquiries and satisfy guests.
Orders: Restaurants can use WhatsApp to take orders from guests. This can be a quick and effective way to process orders and improve service. In addition, restaurants can send menus and menus to guests via WhatsApp.
Table reservations and room bookings: With WhatsApp, guests can make table reservations or room bookings quickly and conveniently. Restaurants and hotels can update their availability in real time and reply to guests directly via WhatsApp to confirm or change bookings.
Special requests from guests: Guests can also use WhatsApp to communicate special requests such as allergies, special requirements or special occasions. Restaurants and hotels can respond to these requests quickly and individually to ensure that guests are satisfied and have a pleasant stay.

In addition to this, all other concerns that you normally send by e-mail and all topics on which you receive telephone inquiries can also be clarified via WhatsApp.

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Several other messages can be sent fully automated with the WhatsApp newsletter. More about this in the following paragraph.

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Increase sales and customer satisfaction in the hospitality industry with WhatsApp newsletters

WhatsApp newsletters are a great way for hotels and restaurants to increase their sales. Through regular newsletters, hospitality businesses can reach their customers directly and easily and draw their attention to targeted offers and promotions. In addition, guests can be offered a unique customer experience through precise, helpful additional information before, during or after their stay. Through personalized content, such as special offers for regular guests or news about the restaurant or hotel, a close relationship can be built with customers. For you as the operator of a hotel or restaurant, in addition to increased customer satisfaction and long-term customer loyalty, there are further advantages: you can directly increase your sales through upselling and cross-selling measures. More about this in the following application examples. The use of WhatsApp newsletters is therefore a worthwhile investment for hospitality businesses. The application possibilities are manifold, as you can see in the following examples. It is always true that you should offer your customers added value so that the messages are not perceived as "spam".

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‍Application examples ofWhatsApp newsletters

Guest information service: Hotels can use WhatsApp to provide guests with information about the hotel's surroundings or special events. For example, hotels can inform guests about nearby attractions, restaurants or hiking routes. Restaurants can inform guests about special offers or discounts.

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Customer loyalty: WhatsApp can also be used to engage guests and build long-term relationships. Hotels and restaurants can, for example, send birthday greetings or vouchers via WhatsApp to surprise guests and build long-term loyalty. Of course, classic marketing newsletters to your existing customers are also possible.

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Upselling and cross-selling: Skillful marketing measures in terms of upselling and cross-selling can directly increase sales. For example, as a hotel operator, advertise your in-house restaurant, your sauna area, or an extra night. Restaurant owners can advertise additional locations, their delivery service or an exclusive menu.

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Feedback and reviews: Hotels and restaurants can use WhatsApp to get feedback from guests and collect reviews. This helps hotels and restaurants to improve their services and satisfy guests.

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Overall, the use of WhatsApp and WhatsApp newsletters offers numerous benefits for hotels and restaurants. It improves customer communication, reduces labor time, increases sales, and leads to higher customer satisfaction and loyalty. By using a professional messaging tool like Mateo, businesses can formulate WhatsApp messages both automatically and manually, conduct WhatsApp newsletter marketing and optimize internal communication.

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Implement customer communication and existing customer marketing via WhatsApp with Mateo

Mateo's in-house software enables hotels and restaurants to use WhatsApp in a GDPR-compliant, transparent and efficient manner. Complementing WhatsApp, the platform also bundles all other relevant channels such as Facebook Messenger, Instagram Chat, SMS and emails in a central inbox, facilitating coordination and communication between customers, employees and locations. Assessments can also be managed from one place.

Customer quote Hotel Bichlerhof — Mateo is used with great enthusiasm by many businesses in the hospitality industry, including Hotel Bichlerhof in Mittenwald.

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With Mateo's WhatsApp API connection, there are no limits to the number of users and devices per account from a technical perspective. We make sure that each of your employees gets an access to WhatsApp, if that's what you want. With Mateo, it is also possible to connect multiple phone numbers to the WhatsApp API. Even your existing landline number! This ensures fast and efficient processing of incoming requests. Different locations and mailboxes can also be managed.

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At Mateo, we are your messaging experts when it comes to customer communication. Dozens of hotels and restaurants already use Mateo and are enthusiastic about it. Our customers particularly appreciate the following advantages of Mateo:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. In combination with the integration of further communication channels and various helpful tools, Mateo offers good value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

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WhatsApp in the hospitality industry: reduce labor and increase sales