Instagram Business Account: All advantages at a glance

Instagram has been one of the most popular social media platforms for years. The social media platform has continuously evolved over the past few years. Instagram users spend an average of 53 minutes per day on the app and there are a total of 1 billion monthly active users. It's no wonder that companies are positioning themselves on Instagram with their own pages and regularly publishing content to reach their target audience. At the same time, Instagram is an active communication channel for customers to address questions or provide feedback via direct messaging.

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For most businesses, an Instagram account is an absolute must. No matter if B2C or B2B. Even for B2B companies, the regular sharing of content is exciting, for example, to position themselves as an attractive employer. If you want to fully exploit the potential of Instagram, it is advantageous to use an Instagram business account. In the following, you will learn how you can easily set up an Instagram business account and from which benefits you can profit.

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What is an Instagram Business Account?

The name already describes it. An Instagram business account is an official company account that represents only your business.

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A company profile gives it access to a lot of valuable information. For example, you get exciting insights into demographic values such as the age group, gender, and country of your followers. Furthermore, you learn even better how the reach of your published posts behaves. Based on these insights, you can sustainably improve your offers, advertising messages, and so on.

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Reading tip: In our article"Introduction to Meta Platforms for Business", you will find all the important information about Facebook, Instagram and WhatsApp for your business.

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What are the benefits of an Instagram account for businesses?

An Instagram business account offers exciting advantages over a personal Instagram account. These include the following aspects:

Easy contact options for customers via direct messaging
Access analytics on your followers and posts
Shopping function and paid advertising via Instagram Ads

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An Instagram business account offers significantly more call-to-action functions and makes contacting potential new or existing customers considerably easier. Companies can then be contacted via direct message, the stored phone number, the email button or the website. Since the end of 2021, a WhatsApp button can also be added to Instagram.

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Instagram Business also offers many advantages for small businesses. The analytics capabilities are very powerful for tracking the behavior of your target audience and also tracking the success of marketing efforts. For example, businesses can see how individual posts compare and how many people clicked on a link in a post to get more information.

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Instructions: How do I create an Instagram Business Account?

In just a few steps, you can convert an existing Instagram profile to an Instagram Business account. Opening a new account is also done very quickly.

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Create a new Instagram business profile

The first step for creating a new profile is to install the Instagram app on your smartphone. Then you can also start registering right away:

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To do this, you need the following aspects:

1. an e-mail address (preferably the business e-mail)

2. A username

3. A secure password

4. A profile picture that suits your company

5. company description

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If you already have a Facebook business page, you can also register with Instagram directly via it. However, registration via a private Facebook account should be avoided.

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Convert existing Instagram profile to Instagram business account

If you want to convert an already existing Instagram account into a business account, then you can also do that within a few clicks:

Open Settings in the Instagram account.

Select the Account menu item.

Click the "Switch to professional account" button.

4. select your company category.

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Reading tip: Did you know that you can link your WhatsApp business account to your Instagram business account? We explained how this works in our blog article "How to: Add a WhatsApp button for contact on Instagram".

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Instagram Business for Small and Medium Businesses

An Instagram business account is already worthwhile for small businesses. Instagram is another touchpoint and creates further trust in the seriousness of your company. Furthermore, you get exciting analyses that can be of strategic relevance. Are men or women more likely to follow you, how old are the groups of people and where do they come from. Also how individual advertising messages are received by your target group.

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Get all the benefits of an Instagram business account with MATEO's Instagram API.

With the Instagram API, you can exploit the full potential of the platform. With MATEO, you can bundle messages from Instagram and other relevant channels such as WhatsApp, Facebook, email and co. into a central inbox. This way, you keep an eye on all channels equally and can react quickly to requests, thus strengthening customer loyalty.

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Would you like to use MATEO? Or do you have questions about our product? We would be happy to offer you a free consultation to show you how MATEO can help you retain more existing customers, reactivate them and win new customers. Simply book an appointment or contact us via our web widget.

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At Mateo, we are your messaging experts when it comes to customer communication. Hundreds of companies already use Mateo and are very satisfied with the solution. Our customers particularly appreciate the following advantages of Mateo:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With the WhatsApp API solution from Mateo, newsletters can be sent in a GDPR-compliant manner. Due to the extremely good open rate of 98% for WhatsApp messages, marketing can thus be carried out much better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

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