Tutorial: Add WhatsApp button on Instagram

WhatsApp and Instagram are becoming increasingly popular among private individuals, especially in Germany. However, more and more companies have recognized that these platforms also offer immense advantages for them. Reachability via the channels where the customer is anyway ensures a special closeness to the customer and thus demonstrably stronger sales figures and better customer service. The marketing possibilities are also far-reaching: newsletters sent via WhatsApp have excellent open rates, and Instagram offers companies the opportunity to redirect customers to the company website with high-quality product photos and promotions. To allow potential customers to contact the company directly, a button can be added to your company's Instagram profile that redirects customers directly to your WhatsApp business account. This article explains the benefits of doing so and how to set up this button.

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The advantages of linking WhatsApp and Instagram

Due to the vast amounts of user data that Instagram's parent company Meta has collected over the course of time, Instagram and Facebook Ads are possibly the best variant of target-group-specific marketing. Various setting options make it possible to address ads to a very select group of users with high buying interest. In addition, influencer marketing campaigns offer another way to drive high-quality traffic to your company's Instagram accounts. To convert this traffic into leads and ultimately happy customers, users should be offered a way to contact the company quickly and easily. Since 87% of Germans use WhatsApp regularly (source: Statista 2022), a link to your WhatsApp company account is therefore an ideal addition to your Instagram profile.

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Tutorial: Set up WhatsApp button on Instagram

Setting up the button is quite simple. The only requirements are a professional Instagram account (Business or Creator account) and a WhatsApp Business account (App or API). To perform the setup, the following steps need to be followed:

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1) Open the Instagram profile page and click on "Edit profile".

2) Click on "Contact options

3) In this section you can enter your contact information, such as email, phone number, address and recently WhatsApp.

4) Click on "WhatsApp

5) Here you need to enter the number associated with WhatsApp Business, to which the verification code will then be sent.

6) Enter the verification code on the Instagram profile.

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Now, the new WhatsApp button should appear, allowing all users who visit your Instagram profile to get in touch with your business with just one click.

Note: To make only the WhatsApp button appear, you need to remove all other contact options (phone number and email).

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Alternative ways to link WhatsApp and Instagram

If you don't have the prerequisites to add the WhatsApp button, there are some useful alternatives you can use to draw Instagram users' attention to your WhatsApp account.

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1) The first alternative is to insert the WhatsApp link in the bio: first you need to create a WhatsApp link. Then click on "Edit profile" in your Instagram profile and paste the created link in the "Website" section.
This way, a clickable link will appear in the bio of your Instagram profile, which will redirect potential customers directly to the WhatsApp chat.

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2) The second alternative is to use Stories with a link to WhatsApp. Here you need to create a Story with the WhatsApp logo image and insert the WhatsApp link (created before) that can be clicked within the Story. Then, simply paste the story into the "Highlighted Stories" section and rename it with the name "WhatsApp" or "Contact us via WhatsApp". The Story will be permanently displayed on your Instagram profile, allowing potential customers to easily contact your business.

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With Mateo, Instagram and WhatsApp messages are bundled centrally

Checking and tracking multiple inboxes like Instagram Direct Messages and WhatsApp at the same time is not only confusing but also very tedious, making it an inefficient component of customer service. Mateo gives you the ability to centralize communication channels like Instagram and WhatsApp into one inbox. Furthermore, message templates for quick processing of customer inquiries and the optional dispatch of newsletters as well as various other tools not only ensure highly efficient and at the same time very personal customer service, but also effective marketing. Mateo is 100 percent GDPR-compliant thanks to an API connection, unlike the standard version of WhatsApp Business. Mateo's customers particularly appreciate the selection of the following functions:

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Central user interface

Mateo bundles various communication channels such as WhatsApp Business, email, Instagram, SMS and Facebook Messenger in a central inbox. The intuitive and clear user interface includes various helpful tools for particularly efficient customer communication.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If the law changes, the software will be revised accordingly. For absolutely secure customer communication, all messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with high satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices and users. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

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Tutorial: Add a WhatsApp button for contact on Instagram