VW Rosenheim

Volkswagen Autohaus Rosenheim uses MATEO for privacy compliant lead generation & collecting Google reviews via WhatsApp & SMS.

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Overview from the company

The Volkswagen dealership has 3 locations in Rosenheim and the surrounding area. The family-run company provides all the services associated with a good car dealership. Be it the purchase of a new or used car, the service business, private or corporate leasing or financing.

3

Locations

Car dealership

Industry

300

Employees

"Mateo helps us link the offline world with the online world. For example, our customers can scan QR codes of individual vehicles in the used car lot to get in touch with us."

Thomas Schmidt

IT Manager

Highlights

From the very beginning, the Volkswagen Rosenheim dealership had the objective of picking up customers where they are on the road. With Mateo, the company had the opportunity to turn this desired scenario into reality. Within a few weeks, the system was up and running. A major highlight is the option for end consumers to contact the company via WhatsApp QR code in compliance with data protection regulations. For this purpose, only QR codes were placed in the used cars. If a customer is interested in a vehicle, the QR code can be scanned and contact can be made conveniently via WhatsApp. In the first few weeks, the sales team has already managed to sell several vehicles via the WhatsApp channel. This confirms that inquiries via WhatsApp convert significantly better into business deals than inquiries via e-mail. At the same time, this removes the hurdle of making contact and saves both sides a lot of time.