Shoe store Fischer

To ensure its customers the best clearance sale offers, Schuhhaus Fischer sends WhatsApp newsletters with Mateo. In addition, premium customers receive exclusive news directly to their cell phones.

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Overview from the company

The shoe store Fischer in Bad Reichenhall looks back on a long tradition in the shoe trade. Since 1940, the company has been successfully active in the local market. A large selection of shoe brands for the whole family as well as hiking shoes are the main focus. The competent advice provided by experienced staff, who help customers choose the right shoe, is what makes this store special. The company's many years of experience and the high quality of the assortment are a guarantee for satisfied customers and a loyal regular clientele.

12

Employees

Fashion trade

Industry

Stationary

Retail

"Via WhatsApp, we again have the opportunity to reach our customers and keep them informed. The objective is that our premium customers regularly receive exclusive promotions via WhatsApp."

Daniel Bensberg

Managing Director Schuhhaus Fischer

Highlights

The Fischer shoe store relies on the WhatsApp newsletter function. This keeps customers up to date on current sales and events. With an impressive opening rate of 50% within the first hour, the WhatsApp newsletter function has been very well received. Customers also appreciate the premium customer status and receive exclusive information directly to their cell phones. To generate a high number of opt-ins, Schuhhaus Fischer collected them directly at the point of sale. Over 1000 WhatsApp opt-ins were successfully generated in this way. By bundling the inboxes of all other communication channels, Schuhhaus Fischer keeps track of all customer inquiries. In addition, WhatsApp enables a personal shopping experience by informing customers directly about the availability of certain products.