Perfume Group

Personal newsletter for the beauty segment with WhatsApp!

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Overview from the company

Parfum Group is a retailer based in Germany that specializes in the sale of perfume and cosmetic products. The company operates an online platform where customers can buy products from various brands. The product range includes perfumes, skin care products and makeup. Parfum Group aims to offer its customers high-quality products at an affordable price.

550.000+

Customers

70.000+

Reviews from satisfied customers

Immediate availability

all products in the store are always in stock

Highlights

The use of the Mateo software results in various added values for the Parfum Group. With Mateo, personalized newsletter campaigns can be sent via WhatsApp, which achieve open rates of over 80% due to the push notifications that are usually activated on WhatsApp. In addition, automated and birthday greetings can be sent to customers, which strengthens customer loyalty and can lead to positive reviews from satisfied customers. With the WhatsApp Business API, all of this is 100% privacy compliant. By using Mateo, Parfum Group can collect subscribers, increase the newsletter opening rate and attract more customers to the online store.