Mühlhaus fashion house

WhatsApp as a communication tool for a direct and personal customer approach.

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Overview from the company

As a leading fashion store in Eichsfeld and the surrounding area, Modehaus Mühlhaus is characterized by outstanding customer service, a wide range of products and high product quality. The company combines tradition and modernity and has stood for expertise and quality in the fashion trade for over 140 years. The design of the salesrooms, combining modern and historical elements, creates a special shopping atmosphere that has been appreciated by regular customers for many generations. In order to underline the future viability of Heiligenstadt's city centre, the company is investing heavily in the preservation and modernization of the Mühlhaus fashion store.

140+

Years of existence

Fashion trade

Industry

Heiligenstadt

Location

"WhatsApp is a powerful communication channel that Mateo makes available to us."

Alexander Mühlhaus

Deputy Managing Director

Highlights

Modehaus Mühlhaus uses Mateo primarily for customer communication through the targeted use of Whatsapp newsletters. With an impressively higher open rate compared to emails or postal mailings, they can reach their customers even better. Thanks to the double opt-in procedure, messages are sent in compliance with data protection regulations. The fashion house Mühlhaus directs its communication on WhatsApp primarily at its younger customers, with simple language and the use of emojis creating a relaxed and familiar atmosphere. Their presence on WhatsApp allows them to establish a direct connection with their customers. This enables them to establish long-term customer loyalty and gain greater proximity to the customer base.