Hospitality | Industries

Advantages of WhatsApp for the hospitality industry

By using WhatsApp, guests can easily and quickly contact your accommodation to make room bookings or table reservations in the in-house restaurant, for example. This can help make the booking process easier and more convenient, thus removing potential barriers for guests. WhatsApp can also help improve communication between the hospitality industry and guests. For example, guests can express their questions or requests regarding food and drinks via WhatsApp and receive a quick response. The use of WhatsApp in the hospitality industry can thus not only optimize communication between guests and hosts, but also improve customer satisfaction and thus the overall customer experience.

In combination with a professional messaging tool like Mateo, WhatsApp messages can not only be typed manually, but also answered automatically or preformulated using message templates to save valuable work time. Thanks to the connection via the WhatsApp API, quite a few helpful tools are available in Mateo when using WhatsApp and the use is 100% GDPR compliant, unlike WhatsApp Business. In addition, internal communication is integrated into the Mateo user interface to quickly assign requests to the right employee.

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Examples of use of WhatsApp in customer communication (without WhatsApp newsletter)

Here are some examples of how WhatsApp can improve communication in the hospitality industry:

Answering guests' questions: Hotels and restaurants can use WhatsApp to answer guests' questions, such as opening hours, parking or room reservations. Employees can quickly and easily respond to inquiries and satisfy guests.
Orders: Restaurants can use WhatsApp to take orders from guests. This can be a quick and effective way to process orders and improve service. In addition, restaurants can send menus and menus to guests via WhatsApp.
Table reservations and room bookings: With WhatsApp, guests can make table reservations or room bookings quickly and conveniently. Hotels can update their availability in real time and reply to guests directly via WhatsApp to confirm or change bookings.
Special requests from guests: Guests can also use WhatsApp to communicate special requests such as allergies, special requirements or special occasions. Hotels and vacation accommodations can respond to these requests quickly and individually to ensure that guests are satisfied and have a pleasant stay.

In addition to this, all other concerns that you normally send by e-mail and all topics on which you receive telephone inquiries can also be clarified via WhatsApp.

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Several other messages can be sent fully automated with the WhatsApp newsletter. More about this in the following paragraph.

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Increase sales and customer satisfaction in the hospitality industry with WhatsApp newsletters

WhatsApp newsletters are a great way for hospitality businesses to increase their sales. Through regular newsletters, hospitality businesses can reach their customers directly and easily and draw their attention to targeted offers and promotions. In addition, guests can be offered a unique customer experience through precise, helpful additional information before, during or after their stay. Personalized content, such as special offers for regular guests or news about the accommodation, can build a close bond with customers. For you as the operator of a hotel or vacation accommodation, there are further advantages in addition to increased customer satisfaction and long-term customer loyalty: you can directly increase your sales through upselling and cross-selling measures. More about this in the following application examples. The use of WhatsApp newsletters is therefore a worthwhile investment for hospitality businesses. The application possibilities are manifold, as you can see in the following examples. It is always true that you should offer your customers added value so that the messages are not perceived as "spam".

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‍Application examples ofWhatsApp newsletters

Guest information service: Hotels can use WhatsApp to provide guests with information about the hotel's surroundings or special events. For example, hotels can inform guests about nearby attractions, restaurants or hiking routes.

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Customer loyalty: WhatsApp can also be used to retain guests and build long-term relationships. For example, birthday greetings or vouchers can be sent via WhatsApp to surprise guests and build long-term loyalty. Of course, classic marketing newsletters to your existing customers are also possible.

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Upselling and cross-selling: Skillful marketing measures in terms of upselling and cross-selling can directly increase sales. For example, as a hotel operator, advertise your in-house restaurant, your sauna area or an extra night.

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Feedback and reviews: In the hospitality industry, WhatsApp can be used to get feedback from guests and collect reviews. This helps to improve their services and keep guests satisfied.

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Overall, the use of WhatsApp and WhatsApp newsletters offers numerous advantages for hotels, vacation accommodations and other businesses in the hospitality industry. It improves customer communication, reduces labor time, increases sales, and leads to higher customer satisfaction and loyalty. By using a professional messaging tool like Mateo, businesses can formulate WhatsApp messages both automatically and manually, perform WhatsApp newsletter marketing and optimize internal communication.

Whether large hotel or small vacation apartment - with Mateo you inspire every guest

Advantages of WhatsApp for the hospitality industry

Examples of use of WhatsApp in customer communication (without WhatsApp newsletter)

Increase sales and customer satisfaction in the hospitality industry with WhatsApp newsletters

‍Application examples ofWhatsApp newsletters

Excerpt from the added values for the hospitality industry

30%

2x

15%

The most important functions for the hospitality industry

Hotel Bichlerhof - Mittenwald

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