Advantages of WhatsApp in the e-commerce industry

News overload? Difficulty keeping track of what's going on? Problems with customer retention? These are the everyday problems that e-commerce/retail has to contend with. Yet communication between a company and its customers is crucial to successful customer retention and product sales. In today's digital world, WhatsApp has become an important channel for communication between businesses and their customers.

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Central inbox against message overflow

To sort through the message clutter, the central inbox is the best solution. With this, companies can receive and manage all incoming messages from different channels - such as WhatsApp, Facebook and Instagram - in a single place. As a result, responding to customer inquiries no longer requires access to different apps or platforms. With the multichannel inbox, companies can improve customer service by responding quickly to customer inquiries and providing a seamless customer experience. Message templates have the further advantage of handling recurring customer requests quickly and easily. This way, the process becomes even faster and your employees have more time to deal with other issues.

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Never spam folder again

The WhatsApp newsletter also makes the dreaded spam folder a thing of the past. Mateo's WhatsApp newsletter is one of the most important features to expand retail reach. With a 98% open rate, it also definitively eclipses email. Businesses can use it to send messages to inform their customers about new products, special offers and events. This feature helps improve their customer loyalty by providing them with important information about their products and services.

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Customer reviews: Google reviews

A Google review is essential to increase online presence and stand out from the competition. With WhatsApp and Mateo, businesses can get up to 3x more customer reviews per month. When a customer gives a positive review, the business can publish it on the Google page. This increases the credibility of the company. On the other hand, the company can use negative reviews as feedback to improve its products and services.

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Get up to 3x more customer reviews per month

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Implement customer communication and existing customer marketing via WhatsApp with Mateo

At Mateo, we are your messaging experts when it comes to customer communication. Dozens of companies in the e-commerce industry already use Mateo and are enthusiastic about it. Our customers particularly appreciate the following advantages of Mateo:

Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Thanks to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. In combination with the integration of further communication channels and various helpful tools, Mateo offers good value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

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Conclusion

Overall, Mateo with WhatsApp offers many benefits for businesses in e-commerce. The multichannel inbox allows businesses to improve communication with their customers and provide a seamless customer experience. Automated messaging and the WhatsApp newsletter improve customer engagement while allowing businesses to focus on other important tasks. Finally, by leveraging Google reviews, businesses can increase their online presence and differentiate themselves from the competition. Therefore, to increase customer loyalty and sales, companies should consider Mateo and WhatsApp as an important communication channel.

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WhatsApp and the e-commerce industry