WhatsApp Premium: All info about the new feature

WhatsApp has established itself as the most widely used messaging platform for over a decade. But why? It stands out for its speed, free usage and ad-free environment. Businesses also use WhatsApp to offer their customers an authentic online shopping experience and benefit from the personal user atmosphere.

Meta Platforms, WhatsApp's parent company, has now introduced some enhancements and is making these additional features available to enterprise customers as WhatsApp Premium - or WhatsApp Business Premium - for a monthly subscription fee.

In this article you will learn everything you need to know about WhatsApp Premium subscription plan. You will get information about the following points:

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What is WhatsApp Premium?

WhatsApp Premium is a paid subscription service with additional features over the standard WhatsApp Business version that helps businesses serve their customers even better. However, the additional functions are limited to just two features...

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WhatsApp Business Premium features: What makes it different from WhatsApp Business?

WhatsApp Premium offers only two additional features compared to the free WhatsApp Business.

First, WhatsApp Premium allows you to create a WhatsApp web page for your business. This web page will display information from your business profile and catalog. It will also be updated automatically when you change your business profile or catalog.

Second, WhatsApp Premium allows you to collaborate with multiple employees for up to 10 devices (1 smartphone + 9 desktop PCs). That's twice as much as the free WhatsApp business app. Plus, you'll have access to chat assignments that allow multiple employees to communicate with customers from a single business account.

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Set up a WhatsApp Premium account

Setting up a WhatsApp Premium account and subscribing is easy. To get started with WhatsApp Business Premium, follow these steps in your free WhatsApp business app:
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Tap the three dots in the upper right corner of your account.
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Select "Settings" and then "Premium".
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Click "START FREE TRIAL" or "SUBSCRIBE".
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After you make the payment, you can use your WhatsApp Premium account.
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The first trial month is free. After that, the paid subscription begins. For more information, visit the WhatsApp information pages.

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Advantages and disadvantages of using WhatsApp Business Premium for businesses

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WhatsApp Business Premium benefits for businesses

The two additional features of WhatsApp Business Premium are obviously an advantage over the free WhatsApp Business. Instead of 5 devices, you can now link 10 devices to your WhatsApp Business account, and there is also the option to create a WhatsApp web page with your information. For a paid subscription to the most widely used messenger app, these two features are pretty modest. Many businesses were hoping for more from WhatsApp Premium.

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Disadvantages of WhatsApp Business and WhatsApp Business Premium

Many companies were hoping that WhatsApp Premium would finally solve the major drawbacks of WhatsApp Business. But nothing will change for the time being.

WhatsApp Premium is just like WhatsApp Business not GDPR compliant. Companies using WhatsApp Business and WhatsApp Premium therefore continue to risk the warnings, severe penalties and expensive legal costs that frequently occur in the event of non-compliance with the GDPR.

WhatsApp Business Premium allows simultaneous use by only 10 devices. If your business receives numerous WhatsApp Business messages at once, you may need more users and devices to respond effectively. And out of these 10 devices, only one can be a smartphone, all other devices must be computers or laptops.

It also lacks in-depth statistics. Google has Google Analytics, LinkedIn has Page Analytics, and Facebook has a Business Analytics Suite. WhatsApp, on the other hand, does not offer WhatsApp Analytics. Without Analytics, you can't gain insights or determine how effectively your business is meeting the needs of your customers.

Furthermore, the options for team collaboration are severely limited. With WhatsApp Business and WhatsApp Premium, it is not possible to assign chats and tasks to other employees and write internal notes in the chat.

No WhatsApp Newsletter: You can't do marketing with WhatsApp Premium any more than you can with WhatsApp Business. The WhatsApp Newsletter function is only available when using the WhatsApp API.

By the way, the WhatsApp API also solves all other mentioned disadvantages of WhatsApp Business. In order to offer a professional chatbot experience via WhatsApp, companies need to use the WhatsApp Business API.

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Why is the WhatsApp Business API the better business alternative?

WhatsApp Business API removes the limitations of WhatsApp Premium while enhancing its benefits. Below are the benefits of Mateo's WhatsApp Business API interface for SMBs and enterprises:

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All the features of the standard WhatsApp business app

WhatsApp Business API with Mateo is much more comprehensive than the traditional WhatsApp Business app and therefore naturally includes all the features of WhatsApp Business. However, these standard functions make up only a fraction of all the useful features of Mateo's messaging software.‍

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Custom Message Templates

Thanks to various message templates that can be created individually, the writing effort is minimized and the efficiency of customer communication is increased. Automatic replies and chatbots can also be set up. In this way, personnel resources in the service area can be deployed elsewhere.

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WhatsApp Newsletter

With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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GDPR compliant

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are end-to-end encrypted. All info on the GDPR when using WhatsApp can be read in this article.

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with high satisfaction. Whether customers have just a few employees or many hundreds, the software works reliably and, depending on the package, with an unlimited number of end devices and users. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Unlimited number of users and devices (including smartphones)

WhatsApp Business API allows you to have an unlimited number of users. Moreover, you can use WhatsApp Business on multiple devices. With Mateo's app, you can reply to your WhatsApp messages on unlimited smartphones.

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Excellent team collaboration opportunities

Unlike WhatsApp Premium, Mateo's WhatsApp Business API lets users assign chats to their colleagues and add internal notes. This makes it easier for employees to ask each other for help and handle customer inquiries faster.

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In-depth analysis and statistics

Accessing Mateo's WhatsApp analytics will help you learn how well your customer communication via WhatsApp is working and how your WhatsApp newsletters are performing. These insights enable you to optimize your communication, teamwork and marketing and identify areas for improvement.

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Mateo: a cost-effective provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. In combination with the integration of further communication channels and various helpful tools, Mateo offers good value for money. Mateo's personal customer support assists companies at every step of the integration and thus ensures very low barriers to entry

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Mateo's messaging software offers many other benefits, such as the central inbox where all incoming messages are bundled - no matter which messaging service they come from. Simply book a free consultation appointment and learn how Mateo can benefit you through a demo from one of our messaging experts.

WhatsApp Premium: All info on the new WhatsApp Business feature