The powerful WhatsApp marketing software

As you have probably already noticed, WhatsApp marketing software is currently revolutionizing the online marketing industry. In order to achieve real marketing success with newsletters, they have to be sent via the platforms that consumers use anyway. And for most consumers, this platform is WhatsApp. On WhatsApp, potential customers give your company their undivided attention and engage with the newsletter. Various field reports from companies that have already ushered in the new marketing age and send newsletters via WhatsApp prove the immense potential based on open and conversion rates.

To run WhatsApp marketing, you need access to a corresponding marketing software that is connected via the WhatsApp Business API interface. With these so-called WhatsApp marketing softwares, you can use various functions depending on the provider: From the creation of customer segments to shipping and analysis. In this article, we will introduce you to why Mateo is a good WhatsApp marketing software. Additionally, you will get helpful tips for your WhatsApp marketing campaign!

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Reading tip: In our article "WhatsApp Newsletter - The Marketing of the Future"we have summarized all the basics.

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WhatsApp Marketing Software Advantages

WhatsApp marketing softwares offer numerous advantages over traditional marketing platforms such as email or SMS. Here are some of the most important advantages:
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Personal user atmosphere on WhatsApp - perfect for marketing
‍Incontrast to e-mail, the user atmosphere of WhatsApp is very informal, as most users communicate with friends and family via WhatsApp. When companies are reachable via WhatsApp and send newsletters to customers, this creates a closeness to the customer that is simply not possible with e-mail newsletters. Emails are too distant and too impersonal and therefore not the right way to go as a marketing channel that is intended to influence consumers' primarily emotional buying behavior.

Faster and more direct communication with the customer
‍Whenyou send promotional messages with WhatsApp marketing software, they are usually read within seconds. The response time is thus many times shorter than with emails. In addition, companies can get in touch with their customers directly without them having to download an additional app.

Higher newsletter open and conversion rates
‍SinceWhatsApp messages are usually read immediately, the open and click rates for WhatsApp marketing campaigns are often higher than for emails. A study by Mobile Marketing Watch showed that the open rate of WhatsApp messages is 98%, while the open rate of emails is only around 20%.

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No spam folder
‍Anotheradvantage is that WhatsApp marketing newsletters are guaranteed to reach recipients and are not sorted into the spam folder by the mail provider like many email newsletters. Your newsletter will get the attention it deserves between personal messages from friends and family members.

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Personalization options for an individual approach
‍WithWhatsApp marketing softwares, companies can send personalized messages to their customers to ensure an individual approach. For example, they can use the customer's name in the message or send personalized offers based on past purchase behavior.

Higher sales
‍Theexcellent open rate, combined with customer proximity on WhatsApp and the resulting significantly higher conversion rate, leads to significantly increased sales revenues. Various testimonials show that switching from email to WhatsApp marketing software can contribute significantly to a company's success.

Increased customer loyalty
‍Ifyou make sure to offer your customers added value with WhatsApp marketing through a high level of personalization and do not send the newsletter too often, your customers will appreciate the messages as useful information. The probability of recurring purchases is increased and customer loyalty is enhanced. This increases sales in the long term and customer lifetime value increases.

These advantages make WhatsApp marketing softwares an optimal addition to your marketing strategy. Don't miss out on the additional sales!

With a little creativity, WhatsApp marketing softwares can effectively increase sales. Make sure to offer added value to your customers.

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Why is Mateo a strong WhatsApp marketing software?

100% GDPR-compliant
‍WithMateo's WhatsApp API solution, WhatsApp marketing can be 100% GDPR-compliant. Data protection is our top priority. All our servers are stationed in Germany and we continuously ensure that our software is compatible with the current data protection guidelines.

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Extensive analyses
‍Mateocollects all kinds of data from your WhatsApp marketing campaign. These include the open rate, unsubscribe rate and conversion rate, among others. This allows detailed analyses to be created and your campaigns to be optimized to the maximum through professional A/B testing.

Large scope of services
‍Mateois not a standard WhatsApp marketing software: Mateo offers an extensive service in WhatsApp marketing. The service portfolio ranges from setting up the WhatsApp API to individual tips for collecting opt-ins, maintaining customer data and creating newsletters to in-depth analyses. A fully comprehensive service that is customized to your company.

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First-class customer service
‍Ourcompetent customer service representatives are there to help you with all your concerns! No matter what the issue - you have the option of contacting your personal customer service representative with any questions you may have. Our customer service can be reached not only in writing, but also by telephone. And without long waiting times!

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Cross-industry experience
‍Tensof thousands of marketing messages have already been sent via Mateo's WhatsApp marketing software by companies from diverse industries. We use this expertise to offer you professional advice on creating, sending and analyzing your WhatsApp marketing campaign.

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Affordable prices
At Mateo, it is important to us to make marketing via WhatsApp possible for smaller companies as well. That's why our affordable packages include either 250, 500 or 1000 promotional messages. With the WhatsApp marketing software from Mateo and you can thus increase your sales and customer loyalty in the long term, while keeping marketing costs low.

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Automated newsletter sending
‍Unlikeother providers, Mateo's WhatsApp marketing software gives you the option to send your WhatsApp newsletters automatically. This will generate additional sales on autopilot and save you quite a few man-hours.

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Target group-specific sending
‍WithMateo's WhatsApp marketing software, unlike other providers, you can create customer segments and thus send your campaigns to specific target groups. This allows you to achieve a high level of personalization and ensure that the newsletters always offer your customers added value. This not only reduces the unsubscribe rate, but also increases the conversion rate and boosts your sales.

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Various additional functions
‍Mateo's software also offers customizable message templates that can be used to create WhatsApp newsletters with just a few clicks. Mateo's central inbox, where customer requests from various communication channels can be bundled centrally and processed efficiently, makes it child's play to optimize customer communication to the maximum. Furthermore, the integration of numerous other tools into our software solution reduces your workload in customer service. And with the intelligent rating management, you can automatically collect online ratings from your customers on Google & Co. and thus strengthen the trust in your company as well as its visibility on the web.

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Tips for using WhatsApp marketing software

Use the informal user atmosphere of WhatsApp to build a personal relationship with customers.
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Offer your customers added value that strengthens customer loyalty and increases open rates.
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Use personalized messages based on customer interests and buying behavior.
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Group customers and send personalized messages to relevant customer segments.
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Use call-to-action (CTA) buttons to prompt customers to interact.
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Place CTAs strategically and make sure they are eye-catching and easy to understand.
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Use different types of CTAs such as purchase prompts, registration calls, or appointment bookings.
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Implement automatic responses to reduce response time and your workload for specific customer requests.
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Use QR codes to facilitate contact via WhatsApp and enable customer inquiries.
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Place QR codes in your store, on documents and various promotional materials and print ads.
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Follow the WhatsApp Business Guidelines and ensure commercial use in accordance with the specifications.
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Provide value to customers by sharing useful information, reminders or tips.
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Pay attention to the right frequency to avoid overloading customers and maintain interest.
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Analyze your marketing campaigns regularly to see what works and what doesn't. Use the data you collect to optimize and improve your campaigns.
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If you use WhatsApp marketing software, make sure that you comply with all legal regulations. Make sure you have the consent of your recipients and do not send spam messages.
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Use images and videos to make your messages more engaging and interesting. Make sure the images and videos are of high quality and represent your brand and offer appropriately.
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By keeping these tips in mind, you can ensure that you use your chosen WhatsApp marketing software effectively and increase your customer retention and sales.

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Feel free to schedule a free consultation where you can get a demo of Mateo's WhatsApp marketing software and get all your questions answered.

The powerful WhatsApp marketing software for your business - Mateo

WhatsApp Marketing Software Advantages

Why is Mateo a strong WhatsApp marketing software?

Tips for using WhatsApp marketing software

Start in just 15 minutes with Mateo

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