Why WhatsApp Buttons is the better chatbot

Nowadays, more and more people use WhatsApp as their main communication medium. More than 60 million users in Germany use the instant messaging service as their preferred communication tool every day (source: Statista). For this reason, many companies have started to use Mateo's WhatsApp API chat buttons on their website or in their app. But what are WhatsApp buttons and why should companies use them?

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What are WhatsApp buttons?

WhatsApp buttons are a type of button that can be placed on a website or in an app to allow visitors to the website or app to communicate directly with the company. The buttons are configured so that when clicked, they lead directly to the company's WhatsApp chat.

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What kind of chat buttons are there on Mateo?

Mateo supports different types of WhatsApp chat buttons that can help improve your customers' user experience.

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Quick Reply - Quick Reply

In the quick reply function, up to three additional buttons can be added per template message to offer the customer further options, such as "My Orders", "Latest Products" or "FAQ". Each button can be clicked only once by the customer and will be grayed out after selection. This feature makes it easier for the customer to navigate and allows quick access to important information or functions.

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Call-to-action (CTA)

Each template message can contain up to 2 CTA WhatsApp Business API buttons. These buttons allow the customer to go to the company's website or call them directly with just one click. By using the API interface, calling the business becomes more variable and user-friendly. This makes it easier for customers to access important information and features, and provides an optimal user experience.

Call-to-action buttons, like this newsletter from an optometrist, make your customers more likely to respond.

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What are the advantages of WhatsApp buttons over the classic chatbot?

Traditional chatbots often use pre-programmed responses and are unable to answer complex queries or questions that are not included in their predefined response options. Also, explaining issues in keywords, which is often difficult for many customers, and spelling problems are a thing of the past. These are some of the reasons why WhatsApp buttons are often considered a more effective alternative. Because they enable direct, personal and immediate communication with the customer or prospect.

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The advantages of using WhatsApp API chat buttons are many. On the one hand, they enable direct and efficient communication with customers and prospects. This allows questions to be answered quickly, problems to be solved and purchasing decisions to be accelerated. On the other hand, WhatsApp buttons are easy to integrate and require no additional costs or technical skills.

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WhatsApp buttons can quickly answer questions, solve problems and speed up purchasing decisions!

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Who can use WhatsApp buttons?

Any company that uses WhatsApp as a communication tool can use Mateo's WhatsApp API chat buttons. The use of WhatsApp buttons is recommended for all companies that want to communicate quickly, efficiently and directly with their customers and prospects, whether small or large, B2B or B2C.

Thus, it can be said that using Mateo's WhatsApp API Chat Buttons is an effective way for businesses to get in touch with customers and prospects. With ease of use and direct communication, businesses can increase customer satisfaction, solve problems quickly and speed up buying decisions.

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At Mateo, we are your messaging experts when it comes to customer communication. A few hundred of our customers already use Mateo and are enthusiastic about it. Our customers particularly appreciate the following advantages of Mateo:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.