Verify WhatsApp Business account - How to do it

WhatsApp has introduced a new feature: Companies can have their account verified. Visitors to the WhatsApp company profile will see the successful verification indicated by a small green tick in the company profile. This provides more trust for prospective buyers of your company and increases your sales! In addition, WhatsApp business verification allows you to stand out from your competitors. But how does the verification process work? In this article we will show you!

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What is a verified WhatsApp Business company profile?

WhatsApp Business account verification plays a crucial role for businesses that use the Messenger service to communicate with customers. The green tick you get after a successful verification signals to users that it's an official and verified business profile and adds credibility and authenticity to your WhatsApp Business account. When users come across a verified WhatsApp business account, they can be sure that it is a legitimate business page and not a fake account or a shady business.

WhatsApp business profile without verification

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Why is verification important for businesses? Customers have become more cautious these days and want to ensure that they interact with trustworthy companies. By verifying the WhatsApp business account with the green tick, the company creates a basis of trust and stands out from unverified competitors.

In addition, the green tick obtained by verifying the WhatsApp Business account serves as a kind of quality seal for companies. It signals to customers that the company has been verified by WhatsApp and rated as trustworthy. This promotes customer trust and can have a positive impact on new customers, customer loyalty, customer service and ultimately business success.

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Advantages of WhatsApp Business Company Profile Verification

WhatsApp Business verification brings a number of benefits to businesses. In this chapter, we will go into more detail about these benefits and why verification and getting the green tick are important for businesses.

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1. credibility and trust:

The green checkmark signals to users that the WhatsApp Business account is a verified and official company. This strengthens the trust of customers and increases the credibility of the company. Customers feel more secure and are more willing to interact with a verified company.

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2. improved visibility and user experience:

A verified WhatsApp Business account with a green check mark usually gets improved visibility within the app. For example, it can be highlighted in search results or displayed in certain directories. This improves the findability of the company and customers can access the company page more easily. In addition, verified accounts can provide additional information such as opening hours, website links, and company descriptions to enhance the user experience.

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3. functions and tools available only to verified accounts:

WhatsApp offers verified accounts special features and tools that are not available to normal profiles. These include, for example, the use of automated messages, the setup of Quick Replies and the integration of WhatsApp Business API for larger companies. These features enable more efficient and personalized customer communications, which in turn can increase customer satisfaction.

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Verifying your WhatsApp Business company profile thus offers concrete benefits for your company. It strengthens credibility, improves visibility and opens access to advanced features and tools.

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Requirements for WhatsApp Business verification

Meta Platforms or WhatsApp is picky when it comes to verifying companies. The following requirements must definitely be met:

You use the WhatsApp Business API through a Business Solution Provider (BSP) like Mateo
Your account has gone through Meta's first mandatory verification process
Your company is known: This is measured, for example, by your online presence, WhatsApp message volume, and media mentions
You are not in an industry that is prohibited on the WhatsApp Business platform
You adhere to WhatsApp's trading and corporate policies
You have activated 2-factor authentication. (Open WhatsApp Manager 🡪 Select phone number in the overview 🡪 Open settings 🡪 Activate 2-step verification).

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How to apply for verification? - Instructions
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Open your WhatsApp Manager
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Select your phone number in the overview
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Open the settings and the subitem "Profile"
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Select "Apply" under the heading "Official WhatsApp Business Account"
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Enter the required information at
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Send the application from
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In a few days you should get a feedback

If your application is not approved, you can try again in 30 days. Be sure to provide convincing reasons why your company should be verified when providing the information.

On WhatsApp's help pages, the following comment is written about the verification :"Note: The verification of WhatsApp company accounts is limited to a few companies that participate in a closed pilot project. " Our experience shows that indeed not every company is verified and gets the green tick. Especially smaller companies are often not verified. Many of Mateo's larger customers have successfully gone through the verification process. So it is definitely worth a try - after all, if the requirements have been met, the effort is not great.

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Verify WhatsApp Business account for Mateo customers - we are happy to help!

Are you a Mateo customer and want to request verification of your WhatsApp Business account? Just get in touch with our support, we'll be happy to help! Or are you an interested party and would like to use our professional messaging tool or our support in setting up the WhatsApp API and verification? Then simply make a free consultation appointment.

By the way- Mateo has much more to offer than just the WhatsApp API:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If the law changes, the software will be revised accordingly. For absolutely secure customer communication, all messages are encrypted end-to-end. You can read all the info about the GDPR when using WhatsApp in our article"WhatsApp Business and GDPR". This will help you avoid the warnings, severe penalties and expensive legal costs that often occur in the event of non-compliance with the GDPR (= use of the standard WhatsApp Business app).

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

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Verify WhatsApp Business account - How to do it [July 2023].

What is a verified WhatsApp Business company profile?