WhatsApp Business Marketing on Black Friday

It's that time again: Black Friday 2022 is upon us. Millions of email newsletters with this year's offers are sent to customers by companies. However, a large part of the sent emails will not be read by the customers. That's why we say: It's time to communicate with customers where they are anyway - namely on messengers like WhatsApp, which is actively used by more than 60 million Germans.

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WhatsApp Business advantages

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In our blog article "What is the WhatsApp Business API" we report in detail about the advantages of WhatsApp Business and the WhatsApp Business API. But here again is an overview of the most important advantages of WhatsApp for businesses:

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1. personal

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WhatsApp is a social space where people communicate with acquaintances, friends and family on a personal level - quite the opposite of anonymous emails. With WhatsApp Business, companies can now also use this social space to build a personal relationship with their existing and new customers.

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2. better than email

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WhatsApp messages can be sent faster than emails and are also more personal. With a WhatsApp newsletter, you actively approach your customers and increase customer loyalty in the long term. For example, send your customers birthday and Christmas greetings or this year's Black Friday offers. You benefit from open rates of up to 98% - far better than with an email newsletter.

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3. GDPR compliant

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Based in Germany, the GDPR is an integral part of Mateo. With Mateo you communicate 100% GDPR compliant with your customers. Our integrated opt-in management helps you to obtain the necessary consents. Of course, your WhatsApp newsletter is also 100% GDPR compliant with Mateo. We have already written a detailed article on WhatsApp and the GDPR for you.

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4. the start is quite simple

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Your start into the future of customer communication is very easy with Mateo. In a short consultation appointment, we will guide you through our product and answer your questions. Even after the launch, we are happy to advise you - whether as an online marketing agency to plan your newsletter campaigns or for employee training.

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By the way: You can also do excellent WhatsApp newsletter marketing on St. Nicholas. Read more in our article"5 ideas for promotions on St. Nicholas".

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WhatsApp Newsletter Marketing on Black Friday

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On Black Friday, more than on almost any other day of the year, companies send out offers to their customers. Many of them still by email. It is well known that the opening rate of email newsletters is low.

A WhatsApp newsletter gives them the opportunity to stand out from their competition on Black Friday (and all other days of the year). Your messages will be read by almost every customer with an average 93% open rate. With a WhatsApp newsletter, you turn your customers into fans and offer a unique customer experience. Through intelligent customer segments in the Mateo solution, you can also target the right customers at the right time with the best offers after Black Friday and thus generate maximum added value for your company.

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Start now with Mateo into the future of customer communication

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With the Mateo communication platform, you can easily send your newsletter via WhatsApp. Via the central inboxyou manage all message channels in one place and ‍can edit them in the team. Of course 100% GDPR compliant as well as Made in Germany! Intelligent customer segments help you to send messages to the right customers at the right time. And this is completely automated. In addition, Mateo offers you even more advantages:

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The central inbox of the Mateo Messenger solution. — In the central inbox you can edit all messages collectively

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Scalability for all company sizes

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The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo's software with high satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of devices and users. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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‍Cost-effectiveprovider for WhatsApp Business API

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With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. In combination with the integration of further communication channels and various helpful tools, Mateo offers good value for money. Mateo's personal customer support helps companies with the integration and thus ensures very low barriers to entry.

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