Green tick in WhatsApp Business - How to do it

WhatsApp has introduced a new feature: Businesses can have their account verified and receive a green tick in the WhatsApp Business company profile if the legitimation is successful. This provides more trust for prospective buyers of your company and increases your sales! In addition, a green tick in WhatsApp Business allows you to stand out from your competitors. But how does applying for the popular symbol work? In this post, we'll show you!

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What is the green tick in WhatsApp Business company profiles?

The green tick on WhatsApp Business is a symbol of verification and plays a crucial role for companies that use the Messenger service to communicate with customers. The green tick signals to users that it is an official and verified company profile and lends credibility and authenticity to a WhatsApp Business account. When users come across a WhatsApp business account that bears the green tick, they can be sure that it is a legitimate business page and not a fake account or a shady business.
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WhatsApp Business profile without green tick

WhatsApp Business profile with green tick

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Why is verification important for businesses? Customers have become more cautious these days and want to ensure that they interact with trustworthy companies. By verifying the WhatsApp business account with the green tick, the company creates a basis of trust and stands out from unverified competitors.

In addition, the green tick serves as a kind of quality seal for companies. It signals to customers that the company has been checked by WhatsApp and rated as trustworthy. This promotes customer trust and can have a positive impact on new customers, customer loyalty, customer service, and ultimately business success.

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Advantages of the green tick in WhatsApp Business

The green tick on WhatsApp Business brings a number of benefits to businesses. In this chapter, we will go into more detail about these benefits and explain why verification and obtaining the green tick are important for businesses.

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1. credibility and trust:

The green checkmark signals to users that the WhatsApp Business account is a verified and official company. This strengthens the trust of customers and increases the credibility of the company. Customers feel more secure and are more willing to interact with a verified company.

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2. improved visibility and user experience:

A verified WhatsApp Business account with a green check mark usually gets improved visibility within the app. For example, it can be highlighted in search results or displayed in certain directories. This improves the findability of the company and customers can access the company page more easily. In addition, verified accounts can provide additional information such as opening hours, website links, and company descriptions to enhance the user experience.

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3. functions and tools available only to verified accounts:

WhatsApp offers verified accounts special features and tools that are not available to normal profiles. These include, for example, the use of automated messages, the setup of Quick Replies and the integration of WhatsApp Business API for larger companies. These features enable more efficient and personalized customer communications, which in turn can increase customer satisfaction.

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The green tick is thus not just a symbol of verification, but offers concrete benefits for companies. It strengthens credibility, improves visibility and opens access to advanced features and tools.

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Requirements for the green tick in WhatsApp Business

Listing of the requirements for the green tick in WhatsApp — Minimum requirements for the green tick in WhatsApp

Meta Platforms or WhatsApp is picky when it comes to verifying companies. The following requirements must definitely be met:

You use the WhatsApp Business API through a Business Solution Provider (BSP) like Mateo
Your account has gone through Meta's first mandatory verification process
Your company is known: This is measured, for example, by your online presence, WhatsApp message volume, and media mentions
You are not in an industry that is prohibited on the WhatsApp Business platform
You adhere to WhatsApp's trading and corporate policies
You have activated 2-factor authentication. (Open WhatsApp Manager 🡪 Select phone number in the overview 🡪 Open settings 🡪 Activate 2-step verification).

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How to apply for the green tick? - Instruction

Open your WhatsApp Manager
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Select your phone number in the overview
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Open the settings and the subitem "Profile"
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Select "Apply" under the heading "Official WhatsApp Business Account"
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Enter the required information at
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Send the application from
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In a few days you should get a feedback

If your application is not approved, you can try again in 30 days. Be sure to provide compelling reasons why your company should receive the green checkmark when providing the information.

On WhatsApp's help pages, the green checkmark is accompanied by the following comment :"Note: Verification of WhatsApp corporate accounts is limited to a few companies participating in a closed pilot project. " Our experience shows that not every company is actually verified and gets the green tick. Especially smaller companies are often not verified. Many larger customers of Mateo have received the green tick without any problems. So it is definitely worth a try - after all, if the requirements have been met, the effort is not great.

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Green WhatsApp hook for Mateo customers - we are happy to help!

Are you a Mateo customer and would like to request the green tick in WhatsApp? Just get in touch with our support, we'll be happy to help! Or are you an interested party and would like to use our professional messaging tool or our support in setting up the WhatsApp API and the green tick in WhatsApp? Then simply arrange a free consultation appointment.

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By the way - Mateo has much more to offer than just the WhatsApp API:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If the law changes, the software will be revised accordingly. For absolutely secure customer communication, all messages are encrypted end-to-end. You can read all the info about the GDPR when using WhatsApp in our article"WhatsApp Business and GDPR". This will help you avoid the warnings, severe penalties and expensive legal costs that often occur in the event of non-compliance with the GDPR (= use of the standard WhatsApp Business app).

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

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Green tick in WhatsApp Business - How to do it [July 2023].