Embed WhatsApp on website - How to do it

WhatsApp integration on the website allows your customers to communicate directly and quickly with your company's service department. This feature is especially valuable for companies that want to offer their customers an easy and convenient channel for questions, orders or support requests. Good, fast customer service that helps customers make informed purchasing decisions usually leads to significantly increased sales and higher shopping carts. Unlike email contact forms, end consumers do not associate WhatsApp with endless waiting times. WhatsApp is seen as a communication tool where people can be reached quickly. Moreover, the personal user atmosphere is ideal for your company's sales and marketing department. Therefore, in this article we will provide you with several options with detailed instructions on how to successfully integrate WhatsApp on your website.

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The advantages of WhatsApp integration on the website

Integrating WhatsApp on your website offers numerous advantages. First, it allows you to improve communication with your visitors and optimize customer service. Secondly, you increase the usability of your website, as visitors can get in touch with you instantly without leaving the website. Moreover, WhatsApp integration can also increase visitor engagement and lead to higher conversion rates.
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The user atmosphere of Germany's most popular messenger service WhatsApp (>60 million users) is very informal, unlike e-mails, because most users communicate with friends and family via WhatsApp. When companies can be reached via WhatsApp, this creates a closeness to the customer that is simply not possible with e-mails. Emails are too distant and too impersonal and thus not the right way as a channel to influence the primarily emotional buying behavior of consumers.

The excellent accessibility of customer service, combined with customer proximity on WhatsApp and the resulting significantly improved opportunities for your company to influence customers' purchasing decisions, leads to significantly increased sales revenues. Various testimonials show that switching from email contact forms to WhatsApp can contribute significantly to a company's success.

By the way: WhatsApp is not only suitable to support your customers in their purchase decision and service requests - with WhatsApp newsletters you can do excellent marketing. With 98% open rate (source: Gartner) and the personal user atmosphere on WhatsApp, you can increase your sales with ease.

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Option 1: Create and publish WhatsApp link

WhatsApp offers the possibility to create so-called Wa.me links. By clicking on this link, users will go directly to the chat with your company. The creation of the link is possible for free with the generator from Mateo:

Go to the URL https://www.hellomateo.de/whatsapp-qr-code-generator.
Enter your WhatsApp Business number in the corresponding line.
Optionally, you can add a message template.
Click on "Create QR Code" and create your personal link.
Copy your Wa.me link.
Insert the link in as many places on your website as you like.
If needed, you can repeat the process with more message templates and paste on the link in the appropriate places on your website.

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Option 2: Convert the created link to a QR code

As with any other link, a QR code can be created for the link created in option 1. In principle, a QR code is nothing more than digital information in optical form. This means that the QR can be scanned with a smartphone camera and the link can be opened directly on the smartphone. If the Wa.me link is scanned on a smartphone on which WhatsApp is installed, the chat with your company opens automatically in the WhatsApp application. Why don't you try it out right now and scan the QR code with which you can subscribe to our WhatsApp newsletter:

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QR codes have the advantage that they can also be used excellently at non-digitized contact points. So you can print your QR code on flyers, brochures, advertising banners, in-store displays or documents, giving your customers and prospective buyers an easy way to contact you.

To create a QR code, you can also use our WhatsApp QR code generator.

possible free of charge with the generator from Mateo:

Go to the URL https://www.hellomateo.de/whatsapp-qr-code-generator.
Enter your WhatsApp Business number in the corresponding line.
Optionally, you can add a message template.
Click on "Create QR Code" and create your personal QR code.
By right-clicking on the QR code and selecting "Save image as", you can save the QR code to your device and, for example, print it or upload it to your website.
Publish the QR code on your website and on flyers, brochures, advertising banners, stand-up displays and documents, depending on the purpose of use

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Note: The use of the standard WhatsApp Business App is not GDPR-compliant. To avoid warnings, legal disputes and severe penalties, companies should communicate exclusively via the WhatsApp API interface.

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Option 3: WhatsApp button on the website

Some website providers such as WIX or Wordpress offer plug-ins that allow you to add a WhatsApp button to your website. This may be reasonably quick to implement, depending on the provider and existing IT skills, but offers only very limited customization options. In addition, you should note that customer communication with WhatsApp is only fully compliant with the GDPR via the WhatsApp API.

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Option 4: Mateo web widget and GDPR-compliant communication via WhatsApp API

With a web widget, such as the one included with Mateo, you can connect to a number of other communication channels such as Instagram, Facebook, email and SMS, as well as customize the appearance of your web widget. This makes the customization options much more diverse than WhatsApp buttons via website building kits. With Mateo's web widget, the freedom to decide the preferred communication channel lies with your customers. Another enormously important advantage: Communication via Mateo's web chat function runs via the WhatsApp API interface and is therefore 100% GDPR-compliant, unlike the normal WhatsApp Business version.

All webchat messages end up in the MATEO Inbox. Your entire team can reply to these messages, structure them and add comments and notes.

Feel free to try the web widget on our website. You can find it at the bottom right (cookies must be accepted for the widget to be visible).

Webchat function with web widget from Mateo: other channels can be connected in addition to WhatsApp.

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Simply schedule a free consultation to get all the details.

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Other advantages of Mateo

With Mateo your company starts into the new age of customer communication. With Mateo, you benefit from a number of additional functions. Our customers particularly appreciate the following advantages:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If the law changes, the software will be revised accordingly. For absolutely secure customer communication, all messages are encrypted end-to-end. You can read all the info about the GDPR when using WhatsApp in our article"WhatsApp Business and GDPR". This will help you avoid the warnings, severe penalties and expensive legal costs that often occur in the event of non-compliance with the GDPR (= use of the standard WhatsApp Business app).

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.