Optimize Google My Business Profile - Instructions & Tips

Google is the number one search engine in the world. Far more than 200 billion search queries are answered with Google per hour. Users search for many things via the Google search engine - information about products, companies or other services.

Most people use Google when they want to find a certain information, product or brand. The Google My Business profile plays an important and crucial role in Google's search results. Namely, in this Google My Business profile users can find the most important information about a company. Feel free to read our article on"Google My Business Account: The most important information at a glance" to learn more about it.

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Why is a Google My Business profile important anyway?

The range of search entries that run through Google are virtually limitless. Every day, the search via Google is used by a mass of people to get information about various things. Whether it's the latest news, a nearby coffee shop, a doctor's office or the latest trends in technology, everything is searched through Google. Having a Google My Business listing makes your business visible and noticeable to consumers who are purposefully searching for a product or brand. Therefore, the entry in a Google My Business profile is definitely worthwhile. Such an entry is easy to implement for any company.

Since Google has a very large user group, it is very likely that your company's target group also uses Google as a search engine. A Google entry that is optimized accordingly and contains all the crucial information benefits local businesses in particular.

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An overview of the advantages of a Google My Business account

Possibility for your customers to leave a Google review
You get information from Google My Business about your target audience
Appearance of your company in Google Maps
Free Google My Business listing
Has positive effects on SEO performance

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Guide to optimizing your Google My Business company profile

Do you not yet have a Google My Business entry for your company? If so, you should take the opportunity and create one.

If there is already a listing for your business, then it is worth checking it out, possibly your listing can be improved. A properly optimized Google My Business profile contains some significant info about you for your customers: Your business name, industry, contact details, your opening hours, reviews and much more.

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Important. A fully completed Google My Business profile

Your Google business profile should be complete, as it is instrumental in getting results in local search results. A Google listing that is complete serves as an overview of your business or the products you offer to customers. As a result, there is a higher chance that customers will visit your website or business.

General information that should be entered in your Google My Business profile:

Has positive effects on SEO performance
Address
Phone number
Website
Opening hours

In addition, specific data can also be entered. For example, what type of company it is and what exactly you offer, product or service. It is also possible to add customer questions that occur frequently as FAQ. Certain promotions, such as Valentine's Day offers, can also be added to inform your customers about them.

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Correct contact details

The Google My Business entry is roughly equivalent to a digital business card. For the user, information such as website, address, phone number and email are immediately available.

It is important that your company name is also spelled correctly and used exactly as it appears on your website or in your business. You should avoid adding relevant keywords to your own company name, as this could result in you getting a penalty. The correct spelling of the address should be consistent everywhere and free from errors.

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The selection of appropriate categories and attributes

If you pay attention to some points, you can provide your target audience with more features and useful information. The important thing is to specify the right category for your business and also the appropriate features. For a restaurant, for example, you could add a menu or table reservation.

There is a wide selection of categories on Google, so you can certainly choose a suitable one for your company. The more significant, the better for your company.

Once you have decided on a category, you should choose the appropriate specifics. These should fit your business and reflect it accurately. These special features should represent your business well. For example, certain features, such as "barrier-free" or even "free Wi-Fi" are such attributes that should be mentioned.

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Adding a company description

The Google listing becomes more interesting with a concise description of your company. This should be placed directly under the name of the company. It should be noted that it cannot be freely edited. However, the text, which is under the item "From the company", can be freely edited, changed and adapted for this purpose.

Up to 750 characters are allowed for this text and you can formulate it yourself as you wish. You should keep in mind to adapt this text to the target audience and write it in such a way that the important info about your company is right at the beginning. This description will help you stand out from your competitors.

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The addition of corporate photos

Photos also play a crucial role in a Google My Business entry. This way you can show your potential customers how your company, service, products or business look like. It is also possible to interact with prospects and share photos through your Google listing. This gives people interested in your business the opportunity to get a first and better impression about your company. This helps build trust and boosts interest.

It is possible that every user can add photos to your Google Business entry. However, it is better if you yourself ensure that high-quality images appear in your Google My Business entry. This ensures that the expressiveness of the content is guaranteed.

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Acquiring new Google reviews

Potential customers often look at reviews of a business and believe what is written in them. Whether it's restaurants, retail stores, or medical professionals. For potential customers, what is written in the reviews of other customers is of great importance. Authentic, honest and genuine reviews are therefore an important tool for an appealing Google My Business listing.

It is also important that you as a company also respond to incoming reviews. An understanding reaction and thanking for the review are always appropriate, regardless of whether the review was good or bad.

With MATEO you use the full potential of your Google My Business listing

You can bundle all communication channels in one platform with MATEO. MATEO offers a universal inbox that unites all your customer communication. Whether Instagram, WhatsApp, Facebook or your email - everything centrally in one inbox.

Managing your Google reviews is also possible with MATEO. You can conveniently send review links via the customer's preferred channel. You get an automatic notification about incoming new reviews and can respond to the customer's feedback in a more targeted and immediate way.

Would you like to use MATEO? Or do you have questions about our product? We would be happy to offer you a free consultation to show you how MATEO can help you retain more existing customers, reactivate them and win new customers. Simply book an appointment or contact us via our web widget.