How furniture stores can use WhatsApp

The furniture and furnishings industry is a highly competitive market. Customers are not only looking for high-quality furniture. They are also looking for good advice and excellent customer service. To provide just that, WhatsApp is a popular communication platform.

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Central inbox for the furniture trade

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Bundling communication channels is one of Mateo's most important features for the furniture industry. This feature allows furniture retailers to manage all their contact channels in one central place. Customers can be contacted not only via WhatsApp. Contact with the customer can also be made via other channels such as email or social media. With Multichannel Inbox, furniture retailers can respond to customer inquiries quickly and easily. No inquiry remains unanswered.

To further simplify processes, Mateo also offers a solution. For recurring availability requests or damage reports, message templates can be a popular tool. These have the effect of reducing unnecessary or recurring phone calls by up to 50%. In addition, they can be forwarded internally. This means that the right contact person is always found in the team.

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WhatsApp newsletter for furniture makers

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The classic furniture brochure is still a widespread medium in the industry. The aim is to generate a large reach and lure the buyer into the furniture store with visual support. But the classic brochure has also had its day thanks to the WhatsApp newsletter. With an open rate of 90%, WhatsApp newsletters are an effective way to promote new items or seasonal promotions. This clearly sets them apart from the classic brochure as well as the e-mail. With this multimedia and environmentally friendly measure, furniture stores can ensure that they always keep their customers up to date and never miss an offer.

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Systematically collect Google reviews

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In the digital age, the opinion of other customers is an important factor in the buying process. Price comparisons and reviews are possible with just a few clicks. With WhatsApp, Mateo customers who want to improve their online presence as well as their brand can collect and publish 3x more positive reviews. Collecting reviews is easy with Mateo. Quickly ask how customers find the product or if you were satisfied with the service. Positive reviews are an important way to differentiate your business from the competition and gain customer trust.

Collect and publish 3x more positive reviews

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Implement customer communication and existing customer marketing via WhatsApp with Mateo

At Mateo, we are your messaging experts when it comes to customer communication. Dozens of companies in the furniture industry already use Mateo and are enthusiastic about it. Our customers particularly appreciate the following advantages of Mateo:

Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Thanks to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

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Conclusion

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For the furniture industry, WhatsApp offers a number of benefits. Merging communication channels allows furniture retailers to manage all channels in one place, while WhatsApp messages are an effective way to keep customers informed and promote offers. Also, the ability to quickly and easily solicit reviews can help a furniture retailer stand out from the competition. Therefore, to grow its business, WhatsApp should definitely be integrated into its marketing strategy.

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How WhatsApp helps furniture retailers optimize customer service