Conversational Commerce - The Future of E-Commerce

Conversational commerce is a new type of e-commerce based on interaction and dialog . But can it really revolutionize e-commerce sales? In this article, we explain the basics and future potential of conversational commerce and how you can use it for your business.

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What is Conversational Commerce and how does it work?

Conversational commerce is a new, advanced type of e-commerce in which customers base their purchasing decisions on a digital conversation with the company. Making a purchase directly through chat, which often even includes chatbots and voice assistants, is nothing unusual. This technology allows companies to communicate with their customers in real time, while saving more time. Conversational commerce offers businesses many advantages. For example, you can serve your customers in a more service-oriented way and provide faster answers to questions. It also results in more personalized communication with each customer, allowing businesses to learn more about their customers and offer better products as a result. Instead of slowing down the customer experience, conversational commerce creates a frictionless buying experience by streamlining customer service and improving the user experience. This means that consumers get faster responses, which has a huge positive impact on purchase decisions. This allows companies to strengthen the trust relationship with their customers and help them buy more easily. In addition, conversational commerce also gives companies access to the latest digital technologies such as machine learning and natural language processing (NLP). This offers companies the opportunity to simplify the dialog with their customers and make it smarter. So, in conclusion, Conversational Commerce is not only revolutionizing the e-commerce experience for consumers, but also represents an investment in the future of e-commerce. With this technology, companies can act more efficiently and develop a better understanding of consumer needs - all in all, Conversational Commerce is the future of e-commerce!

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Why is Conversational Commerce the future of e-commerce?

Conversational commerce is the future of e-commerce because it enables a more natural way of shopping. The customer can ask the retailer or seller questions and receive an answer immediately. This allows the customer to learn more about the product before they buy it. In addition, conversational commerce is very personalized. The customer feels like they are talking to a friend instead of a computer. This leads to more trust and loyalty towards the retailer or seller. Conversational Commerce is very convenient for the customer. The customer can shop from anywhere and doesn't have to worry about forgetting anything. All he needs is his smartphone or tablet. In summary, Conversational Commerce is the future of e-commerce because it is easier, more personalized and more convenient.

Conversational Commerce combines the two most important elements of e-commerce - customer engagement and service - to deliver an unprecedented user experience. By combining these two elements, it allows customers to interact directly with a company, ask questions, express concerns, and ultimately purchase products or services. It enables customers to accelerate their buying process and get more value out of it.

rsations will replace apps and websites when it comes to how consumers make their purchases

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Another reason why conversational commerce is the future of e-commerce is that it offers customers a much more personalized experience. Instead of relying on search engine results or instant recommendations, customers can interact with businesses to ask specific questions. Instead of relying on reviews from other users or expert opinions, customers can get answers directly from the company. This allows customers to feel much more informed about products and services and act accordingly. In addition, conversational commerce provides a great way for businesses to improve their customer service. With this technology, businesses can interact with their customers in real time and deliver faster response times. As a result, customers get immediate help with problems or questions, and thus stay loyal to the company longer. Finally, there is the scalability aspect of conversational commerce. Since the technology allows dealing with more than one person at a time and can also be automated, it can easily respond to increasing demand and continue to operate efficiently. This allows companies to increase their volume of business while improving customer service - all without increased costs! It's obvious: conversational commerce offers many benefits for consumers as well as businesses alike. Although it is still new to e-commerce, Conversational Commerce has already gained a lot of importance - and will be indispensable for business success in e-commerce in the future.

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How you can use Mateo to build conversational commerce

Mateo is a suitable solution for e-commerce brands that want to maximize the future potential of their business with conversational commerce. Mateo's web widget lets customers contact you directly from your website. Using message templates, you can respond to inquiries from prospective buyers at lightning speed and convert prospects into happy customers. All popular communication channels are integrated in Mateo. You can also usher in the age of conversational marketing with WhatsApp newsletters. With Mateo, you can do tomorrow's e-commerce today!

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Our customers particularly appreciate special features:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channels such as email, Instagram, SMS or Facebook Messenger in a central inbox. The intuitive and clear user interface offers various helpful tools for particularly efficient customer communication.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. The high open rate of 98% for WhatsApp messages makes marketing much more effective than via email or other channels.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If necessary, the software will be revised accordingly in the event of any changes to the law. For absolutely secure customer communication, all WhatsApp messages are encrypted end-to-end. All info on the GDPR when using WhatsApp can be read in this article.

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‍Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with high satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices and users. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

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Conclusion on Conversational Commerce

Conversational Commerce is a very promising technology that can revolutionize e-commerce business. It provides an immediate and interactive experience by enabling e-commerce businesses to serve customers in real time. It also opens new opportunities for marketing, as companies can respond with more targeted bots and adapt to their target audience. A focus on customer service is a key component of conversational commerce. As customers receive an immediate response, the likelihood of a purchase is increased and customer loyalty is improved. This can also help generate more sales. There are still many questions surrounding the use of Conversational Commerce. However, it is obvious that technology can change the way companies do business and how customers store online. Therefore, it's pretty safe to say that Conversational Commerce will be the future of e-commerce. And with a partner like Mateo, it's possible right now to usher in the future of e-commerce and revolutionize their sales and customer service. For more details, feel free to schedule a free consultation.

Why Conversational Commerce is the Future of E-Commerce