Increase sales with WhatsApp in the bed industry

Communication with customers is crucial for bed and mattress stores to build strong customer loyalty and increase the success of the business. However, in today's digital era, customers' communication habits have changed and it's time to ditch analog methods and switch to digital channels. In particular, messenger services like WhatsApp offer an effective and direct way to connect and stay in touch with customers. In this article, you will learn why using WhatsApp and a WhatsApp newsletter is beneficial for your bed and mattress specialty store and how you can make the most of these digital communication tools.

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The positive customer experience comes first

It is also of utmost importance for bed and mattress stores to offer their customers an all-around positive experience. For many customers, buying a new mattress or bed is an important investment in their sleep quality and health. That's why expert, personalized advice is crucial to making the right choice.

Just as in other high-basket retail industries, potential customers are faced with a multitude of product options, and sound advice is crucial to their purchase decision. A bed and mattress store that offers excellent customer advice will not only increase customer satisfaction, but also build long-term customer loyalty.

Another important aspect is the relevance of online reviews. Customers nowadays share their experiences and reviews online, whether on platforms such as Google or on social media. Positive reviews and testimonials from satisfied customers can boost the confidence of potential new customers and have a significant impact on your reputation and acquisition.

Using WhatsApp and a WhatsApp newsletter can help you promote a positive customer experience. The direct communication channel allows customers to quickly and easily ask questions, seek advice and provide feedback. This makes them feel well taken care of and valued. In addition, you can regularly provide customers with relevant information via the WhatsApp newsletter, such as tips for a better night's sleep or information about new products.

Integrating WhatsApp into your bed or mattress retailer's communication strategy can thus play a key role in creating a positive customer experience and help strengthen your customer loyalty and positively influence your online reputation.

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Optimization of customer communication

Effective customer communication is crucial to ensure an excellent customer experience both on-site and digitally. Bed and mattress retailers therefore need to optimize their customer communications to meet the needs of their customers.

Similar to other consultation-intensive retail industries, bed and mattress retailers have also recognized WhatsApp as an important communication channel for prospective and existing customers. The use of messenger services enables customers and businesses to contact each other easily and promptly, saving both sides time and reducing the barrier to communication.

However, the use of private WhatsApp accounts or the WhatsApp business app are not the ideal solution for businesses. Using these channels often leads to communication silos and makes it difficult for other employees who may also need to communicate with customers to be transparent. In addition, WhatsApp Business can only be used on a mobile device, which can lead to problems if the responsible employee is not available.

Furthermore, the use of private WhatsApp accounts or the WhatsApp Business App is in most cases a violation of the General Data Protection Regulation (GDPR). Companies that use these channels must expect warnings, legal disputes and severe penalties. In addition, it is not possible to send marketing newsletters with WhatsApp and WhatsApp Business.

To overcome these challenges, specialized solutions such as Mateo are available. With Mateo, various communication channels such as WhatsApp, Instagram, Facebook Messenger, Google Business Chat, SMS and emails are bundled in a central inbox. This allows you to keep track of all customer inquiries and respond to them centrally. This feature, which we call "Multichannel Inbox", allows your bed and mattress store to manage customer communication efficiently and save time.

By offering your customers different communication channels and using a specialized solution like Mateo, you can optimize your customer communication and increase customer satisfaction. Effective communication is an important factor in strengthening your customer loyalty and leaving a positive impression on your customers.

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WhatsApp API as a solution to the problems of bed and mattress stores

The integration of WhatsApp into the business processes of bed and mattress stores offers a solution to many challenges and enables efficient and satisfying customer communication.

With WhatsApp, customers can contact and make inquiries quickly and easily without having to put up with long waiting times on the phone or in the store. A WhatsApp API provider like Mateo makes it possible to quickly handle WhatsApp messages with automatic replies and message templates and to use one WhatsApp account with different devices and users. The integrated contact management of a modern messaging software helps you keep track of your customers and efficiently respond to their needs.

This already solves some of the problems faced by bed and mattress stores, which are often confronted with a high workload in customer communication. But WhatsApp doesn't just offer the opportunity to process customer inquiries faster and save human resources. Using WhatsApp in conjunction with a professional messaging tool like Mateo can directly help increase store sales.

The versatility of WhatsApp allows you to share videos, photos, files and voice notes with your customers. This is especially useful when sharing information about different sleep systems or clarifying complex technical issues. For example, customers can send photos of their bed frame to get advice on choosing the right mattress.

In addition, the WhatsApp API enables automated sending of important customer information such as invoices, pickup confirmations or appointment schedules. This allows you to organize communication efficiently and ensure that your customers are always well informed.

Integrating WhatsApp into your bed and mattress retailer's communication strategy thus opens up many opportunities to optimize customer communication, improve customer service and ultimately increase the company's success.

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Increasing sales with WhatsApp newsletters: Effective marketing to existing customers and increasing customer loyalty

This is probably, and especially in terms of your sales, one of the most important arguments for WhatsApp in the consultation-intensive and customer-oriented retail sector: The WhatsApp Newsletter

With WhatsApp newsletter marketing, you can use this particularly personal messaging channel in conjunction with consumers' emotional buying behavior for upselling and cross-selling strategies. With the help of the WhatsApp newsletter, our customers not only increase the average shopping cart size, customer lifetime value and sales, but also customer loyalty.

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Let's start with a little digression about WhatsApp newsletters:

WhatsApp can also be used to send newsletters, similar to e-mails. However, as statistics show, e-mails are too distant and impersonal to function effectively as a marketing channel intended to influence consumers' primarily emotional buying behavior. Another advantage is that WhatsApp newsletters are guaranteed to reach recipients and are not sorted into the spam folder by the mail provider like many email newsletters. Your newsletter will get the attention it deserves between personal messages from friends and family members.

Traditional marketing channels like email are increasingly saturated. Many consumers receive dozens of email newsletters every week and delete most of them unread. In technical jargon, this phenomenon is called channel fatigue. As a marketer, there are only two options left in such a case: Either emails can be further optimized in the hope that open rates will increase by 1 or 2%. Or it can be switched to a channel such as WhatsApp, where there is no competition yet. That the latter option is likely to be associated with greater success is suggested by statistics on newsletter open rates. While e-mail newsletters are only opened in 22% of cases for the reasons mentioned, the figure for WhatsApp is a full 98% (source: Gartner).

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The excellent open rate, combined with customer proximity on WhatsApp and the resulting significantly higher conversion rate, leads to significantly increased sales revenues. Various experience reports show that switching from email to WhatsApp newsletters can contribute significantly to a company's success. How exactly your company can also set up and use WhatsApp newsletters, we have described in our article"How to WhatsApp Newsletter". By the way: Mateo provides you with reliable evaluations and statistics on the behavior of newsletter recipients, which can be used to evaluate the success of your WhatsApp campaign.

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Now back to the ways you can benefit from WhatsApp newsletters

In the retail of sleep systems and accessories, WhatsApp newsletters offer a variety of opportunities to benefit from targeted upselling and cross-selling, and to build strong relationships with existing customers. Here are some approaches on how to use WhatsApp newsletters effectively:

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1. current product offers:

Share regular updates about new mattress and bed models and accessories, as well as special offers with your customers. For customers you know are interested in a particular product, you can target their needs and make them suitable offers.

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2. seasonally relevant content:

With seasonal changes, such as the change of seasons or special occasions, you can alert your customers to current promotions. For example, you could offer customers special deals on warming bedding or mattress toppers during the winter months.

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3. offer accessory options:

Customers who have recently purchased a new mattress or bed may be interested in matching accessories such as bed pads, neck support pillows, sheets or nightstands. Educate them about the various options and offer discounts or bundle deals where applicable.

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4. regular review of the optimal sleep system.

If you have professional and high-quality sleep systems in your range, they are certainly tailored to the respective customer and their body measurements and weight, as well as personal preferences. But the weight and physique of your customers changes over time. Therefore, you could, for example, offer your customers once a year via WhatsApp newsletter to check the suitability of the sleep system to the current body measurements. This not only increases customer loyalty and satisfaction of your customers: If the sleep system is no longer suitable, you can sell a new system and thus increase your sales.

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5. useful tips and added value:

Regularly send out useful tips and information on the subject of sleep and bed. For example, give your customers advice on proper mattress care or recommend ergonomic sleeping positions. Through such added value, you can build a close and trusting relationship with your customers.

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6. customer loyalty and long-term sales increase:

By using WhatsApp newsletters, you increase customer loyalty and customer lifetime value. Customers who feel well taken care of and informed are more likely to buy from you in the future and recommend your company to others.

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Through creative and relevant WhatsApp newsletters, you can therefore not only generate additional sales, but also strengthen your customer loyalty and establish your bed and mattress specialty store as a trustworthy contact point. So in business terms, you can significantly increase customer lifetime value with WhatsApp newsletters.

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What customer is not happy about birthday wishes? Be creative and offer your customers added value. In this way, you will ensure long-term customer loyalty thanks to the WhatsApp newsletter.

With a little creativity, you can find countless ways to use WhatsApp newsletters to generate additional revenue and retain existing customers with useful reminders and discount promotions.

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How bed and mattress stores benefit from Mateo

Mateo has many customers in the bedding industry, all of whom benefit from its many features. For example, our customer "Betten-Striebel" has managed to reduce the workload in service communication by 70% with Mateo. In addition, customer inquiries sent to Betten-Striebel via Messenger have converted into business deals twice as often as inquiries sent via traditional communication channels. The company's communications are primarily through the web widget, which allows Betten-Striebel's customers to choose their preferred communication channel. The increase in customer satisfaction and the better rate of business deals due to better customer communication let Betten-Striebel benefit from increased sales, while the workload has decreased.

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Customer quote from Betten-Striebel — Several local retailers, such as Betten-Striebel, a specialist bed retailer in Munich, are already benefiting from Mateo

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The main advantages of Mateo for bed and mattress stores summarized

Increased customer satisfaction through better and faster digital advice
Save working time & personnel resources through the central inbox with message templates and automations; fewer telephone calls
Increase attractiveness for new customers through more positive Google reviews‍
GDPR compliant communication
Facilitate contact for prospective buyers with the web widget and the choice of different communication channels
Increase sales and profits through high-margin upselling and cross-selling activities with the WhatsApp newsletter to existing customers
Retain existing customers with important customer information and tips on sleep systems via WhatsApp newsletters and increase customer lifetime value

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Efficient communication with customers via Mateo's WhatsApp API

At Mateo, we are your messaging experts when it comes to customer communication. Dozens of bed and mattress stores already use Mateo and are enthusiastic about it. Our customers particularly appreciate the following advantages of Mateo:

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Central user interface

In addition to WhatsApp Business API, Mateo bundles many other communication channelssuch as email, Instagram, SMS or Facebook Messenger in a central inbox. On the intuitive and clear user interface, you will find various helpful tools for particularly efficient customer communication. A web widget with the messaging channels you support is available for your customers for particularly easy contact.

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Custom Message Templates

Thanks to various message templates that can be created individually, the amount of paperwork is minimized and the efficiency of customer communication is increased. This means that personnel resources in the service area can be deployed elsewhere.

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WhatsApp Newsletter

With Mateo's WhatsApp API solution, newsletters can be sent in a GDPR-compliant manner. Due to the first-class open rate of 98% for WhatsApp messages, marketing can thus be carried out significantly better than via email or other channels.

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More positive Google reviews

With Mateo, you create an outstanding customer experience. Mateo can automatically request online reviews from your customers. The more reviews you have, the better you will be found on Google, for example. Reviews also create trust in your company.

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Privacy

Mateo's messaging tool is compatible with all German and European legally binding data protection requirements. If the law changes, the software will be revised accordingly. For absolutely secure customer communication, all messages are encrypted end-to-end. You can read all the info about the GDPR when using WhatsApp in our article"WhatsApp Business and GDPR". This will help you avoid the warnings, severe penalties and expensive legal costs that often occur in the event of non-compliance with the GDPR (= use of the standard WhatsApp Business app).

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Scalability for all company sizes

The scalability of the messaging tool has been confirmed by the large number of companies already using Mateo with a high level of satisfaction. Whether customers have just a few employees or many hundreds, the software works smoothly and, depending on the package, with an unlimited number of end devices, users and phone numbers. The fact that Mateo significantly reduces the workload in the customer service area opens up new growth opportunities for many companies.

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Low cost provider for WhatsApp Business API

With an entry-level price of just 79 euros per month, Mateo is a cost-effective provider for WhatsApp Business API solutions on the German market. Combined with the integration of additional communication channels and various helpful tools, Mateo offers excellent value for money. Mateo's personal customer support assists companies with every step of the integration, ensuring very low barriers to entry.

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Increase sales with WhatsApp for bed and mattress stores [August 2023].