Why WhatsApp Newsletter? 7 reasons for marketing

In an increasingly competitive market environment, effective marketing is essential to reach and retain customers. WhatsApp, as one of the most widely used communication platforms worldwide, opens up new avenues in digital marketing. This article shows why WhatsApp newsletters are a superior alternative to traditional marketing methods.

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What are WhatsApp newsletters

WhatsApp newsletters are paid mass messages via WhatsApp to share relevant and valuable information with customers. WhatsApp itself calls these messages "Promotional Messages". For example, you can inform your customers about new products, draw their attention to discount campaigns or remind existing customers about service intervals. The WhatsApp newsletter can therefore be used as part of so-called "conversational commerce", where users can purchase products and services via chat with the company.

To prevent spam and excessive advertising on WhatsApp, the parent company Meta has set some rules for sending newsletters. Among other things, there are upper limits for the number of messages sent and the content is also checked. Every message template for newsletters must be approved by Meta in advance. From a legal perspective, the GDPR must also be observed, which requires the user's consent (opt-in) to receive the newsletter. Promotional messages can only be sent via the WhatsApp API and are GDPR-compliant. These requirements may sound complicated, but they are easy to implement with Mateo. When you look at the advantages compared to conventional email marketing, it becomes clear that the benefits of WhatsApp newsletters are usually much greater than the small amount of additional work involved.

Would you like to learn more about Mateo's WhatsApp Newsletter Service? Or are you interested in an inbox where customer requests from different communication channels can be bundled centrally and processed efficiently? Simply arrange a free consultation appointment.

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Reason no. 1: Very high opening rate

Push messages from WhatsApp land directly on the recipient's lock screen - your WhatsApp newsletters therefore receive maximum attention. As WhatsApp messages are usually read immediately or at very short notice, the open and click rates for WhatsApp newsletter campaigns are higher than for emails. A study by Mobile Marketing Watch has shown that the open rate of WhatsApp messages is 98%, while the open rate of emails is only around 20%.
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Reason no. 2: No spam folder

‍Another reason for WhatsApp marketing is that the newsletters are guaranteed to reach the recipients and are not sorted into the spam folder by the mail provider like many email newsletters. Your newsletter will get the attention it deserves between personal messages from friends and family members.

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Reason no. 3: Personal user atmosphere

WhatsApp is mainly used for private and personal communication. When companies use this channel to get in touch with customers, an atmosphere of trust is created. Companies can use this unique environment to build a stronger emotional bond with their customers. This is particularly important in order to stand out among the many newsletters and advertisements that consumers are confronted with. Emails are too distant and impersonal and are therefore not the right marketing channel to influence the primarily emotional buying behavior of consumers.

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Reason no. 4: Closer customer loyalty

If you make sure to offer your customers added value with WhatsApp newsletters through a high level of personalization and do not send the newsletter too often, your customers will appreciate the messages as useful information. In addition, the personal user atmosphere on WhatsApp ensures close customer loyalty. This increases the likelihood of repeat purchases and boosts customer loyalty. This increases sales in the long term and the customer lifetime value rises.

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Reason no. 5: Better conversion rates

The direct and personal nature of WhatsApp allows companies to communicate with their customers in a more targeted and effective way. Compared to impersonal email campaigns, where messages are often ignored, WhatsApp enables a higher engagement rate. In combination with closer customer loyalty, this leads to significantly increased conversion rates. Customers are more inclined to respond to offers that are sent via a trusted and familiar communication channel.

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Reason no. 6: Fast and direct customer communication

When you send promotional messages with WhatsApp newsletter tools, they are usually read within seconds. The response time is therefore many times shorter than with emails. Companies can also get in touch with their customers directly without them having to download an additional app.

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Reason no. 7: Personalization and automation

WhatsApp newsletters can be personalized with text modules. For example, you can insert the customer's first name as the text module "[first name]" in the newsletter and thus automatically ensure a personalized approach. Thanks to versatile integrations with other software applications, you can, for example, send personalized offers based on previous purchasing behavior, remind customers of appointments and service intervals or send automated birthday wishes.

If you integrate WhatsApp into your other software programs, such as your CRM system, you can automatically remind your customers of service intervals and upcoming appointments.

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Result: Higher sales and profit potential thanks to WhatsApp newsletter marketing

WhatsApp newsletter marketing can make a significant contribution to increasing sales and profits by positively influencing purchasing behavior through the personal and familiar user atmosphere of WhatsApp. The direct and trusting communication results in very high open rates and significantly increased conversion rates. The direct and interactive nature of WhatsApp results in a variety of strategies such as upselling and cross-selling that can be implemented effectively. In addition, conversational commerce allows product offers to be naturally integrated into everyday customer communication, which increases the willingness to buy. Personalized content and regular interactions create long-term customer loyalty, which not only increases loyalty but also customer lifetime value. Together, these factors lead to a significant increase in sales and strengthen the company's market position in the digital space.

Reading tip: You can find out how you can further optimize your marketing KPIs and increase sales in our article"Tips for WhatsApp newsletters".

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Send WhatsApp newsletter with Mateo

With Mateo you can run highly professional WhatsApp newsletter marketing. Hundreds of companies use Mateo to successfully tap into new sales potential with WhatsApp newsletters. Our customers particularly appreciate the following advantages:

100% GDPR compliance: Mateo guarantees that WhatsApp newsletters are sent in compliance with data protection regulations.
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Comprehensive analyses: Mateo offers detailed evaluations and statistics on newsletter campaigns in order to continuously optimize them.
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First-class customer service: Mateo's customer service is available for all inquiries to ensure unhindered use of the software.
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Cross-industry experience: ‍Tensof thousands of marketing messages from companies in various industries have already been sent via Mateo's WhatsApp newsletter tool. You can benefit from this expertise.
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Affordable prices: Mateo offers affordable packages to enable cost-effective marketing for businesses of all sizes.
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Automated sending: Mateo's automation functions save time and increase efficiency when sending WhatsApp newsletters.
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Integrations: With Mateo, you can integrate WhatsApp into over 6,000 software programs and send fully automated newsletters based on customer data from your CRM system.
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Target group-specific dispatch: The segmentation functions enable a high degree of personalization and relevance of the messages.
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Various additional functions: In addition to the WhatsApp marketing tool, there are numerous additional functions that make Mateo a comprehensive omnichannel CX software. These include, for example, the central inbox, web chat, intelligent Google review management and our mobile app.

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Why WhatsApp Newsletter? 7 reasons to change your marketing channel [November 2023]